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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

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With a new brand identity and the claim WIR wirkt Wunder, the digital agency schalk&friends is taking off again: The approximately 60-strong team of creatives, strategy and brand specialists, online marketing professionals and developers is providing SMEs with a comprehensive and holistic range of consulting services for their successful digital...

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schalk&friends positions itself even more strongly as an agency for SMEs and expands its range of services

Tim Kallenbach

19. April 2021

2 min reading time

#Specialist article

Trends 2021: data management, automation and verticalisation

Tim Kallenbach

12. January 2021

< 1 min reading time

There is nothing fundamentally wrong with this attitude; on the contrary, it is the reason for the solid SME structure in Germany. When it comes to “digitalisation”, this sweet spot has been reached for many things. It’s not just about investments, but also about adapting processes – some of which...

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#Specialist article

Podcast as part of your content marketing strategy: instructions & tips

Tim Kallenbach

26. November 2020

4 min reading time

Users are listening more and more to podcasts. This format is therefore also becoming interesting for many brands and companies. Would you like to integrate this type of content into your strategy? In this article, our experts have compiled numerous tips on this topic!

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#Specialist article

Employer branding measures on social media channels

Tim Kallenbach

07. August 2020

3 min reading time

Our experts tell you here which social media channels & content are best suited to your employer branding strategy.

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For a long time, the term “SEO texts” was understood to mean overcrowded content in which a keyword was used as often as possible. This measure no longer works today and has been replaced by the creation of relevant and user-friendly content. In this article, we present useful tips and...

#Specialist article

4 tips for creating optimised SEO texts

Elias Hildebrand

30. June 2020

4 min reading time

The Munich-based digital agency schalk&friends achieved significant growth in the past calendar year: The agency, which was founded in 1999, increased its total fee revenue by 26.3% to €5.7 million, putting it in 69th place among Germany’s largest digital agencies (previous year: 75th). Particularly pleasing: schalk&friends thus grew by more...

#Specialist article

Ranking 2020: schalk&friends grows twice as fast as the market

Tobias Schalkhausser

29. May 2020

1 min reading time

#Agency news

schalk&friends strengthens its management team with Matthias Bierich

Tobias Schalkhausser

22. May 2020

2 min reading time

Munich, 2 May 2020. schalk&friends, the Munich-based digital agency, is adding an experienced manager to its team: Matthias Bierich, 52, will take over as Managing Director for the consulting division, primarily responsible for client support and development as well as business development, online marketing and employer branding. Previously, the business...

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#Specialist article

Recognising search intent in order to sustainably improve the ranking

Tim Kallenbach

02. April 2020

4 min reading time

As a webmaster who really wants to provide suitable content, you have to ask yourself what the goals and intentions behind search queries are. What do users really want to know? What results do they expect behind the search query? And for this very reason, it is important to understand...

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#Specialist article

Pillar page and SEO: improved ranking through content clusters

Roman Swoboda

25. February 2020

2 min reading time

When it comes to the structure of website content and improving keyword rankingsat the same time, the pillar page is often used. Have you never heard of a pillar page? In this article we will introduce you to the concept of a pillar page.

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