Contact us

Digital
Marketing
News

Stay up to date

As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

You don’t have to jump on every trend straight away, but you also don’t have to wait until you’ve missed something and it’s too late. As a digital agency, we perceive our SME clients in this area of conflict.With this in mind, we took a look around for 2021 and...
#Specialist article

Digital Trend Monitor 2021 - What's coming, what's taking off, what's flying.

Porträt von Tim Kallenbach
Tim Kallenbach
03. May 2021
< 1 min reading time
  • Fit in the home office with yoga

    29. April 2021
    3 min reading time

    Practising yoga online from home has now become “normal” for many people. There is now a large selection of platforms and yoga schools that offer this. Be it with a teacher you already know or by discovering new teachers and their style. We decided in favour of Claudia:

  • #Press

    schalk&friends positions itself even more strongly as an agency for SMEs and expands its range of services

    Porträt von Tim Kallenbach
    Tim Kallenbach
    19. April 2021
    2 min reading time

    With a new brand identity and the claim WIR wirkt Wunder, the digital agency schalk&friends is taking off again: The approximately 60-strong team of creatives, strategy and brand specialists, online marketing professionals and developers is providing SMEs with a comprehensive and holistic range of consulting services for their successful digital...

  • #Specialist article

    Trends 2021: data management, automation and verticalisation

    Porträt von Tim Kallenbach
    Tim Kallenbach
    12. January 2021
    < 1 min reading time

    There is nothing fundamentally wrong with this attitude; on the contrary, it is the reason for the solid SME structure in Germany. When it comes to “digitalisation”, this sweet spot has been reached for many things. It’s not just about investments, but also about adapting processes – some of which...

Users are listening more and more to podcasts. This format is therefore also becoming interesting for many brands and companies. Would you like to integrate this type of content into your strategy? In this article, our experts have compiled numerous tips on this topic!
#Specialist article

Podcast as part of your content marketing strategy: instructions & tips

Porträt von Tim Kallenbach
Tim Kallenbach
26. November 2020
4 min reading time
Our experts tell you here which social media channels & content are best suited to your employer branding strategy.
#Specialist article

Employer branding measures on social media channels

Porträt von Tim Kallenbach
Tim Kallenbach
07. August 2020
3 min reading time
  • #Specialist article

    4 tips for creating optimised SEO texts

    Porträt von Elias Hildebrand
    Elias Hildebrand
    30. June 2020
    4 min reading time

    For a long time, the term “SEO texts” was understood to mean overcrowded content in which a keyword was used as often as possible. This measure no longer works today and has been replaced by the creation of relevant and user-friendly content. In this article, we present useful tips and...

  • #Specialist article

    Ranking 2020: schalk&friends grows twice as fast as the market

    Porträt von Tobias Schalkhaußer
    Tobias Schalkhaußer
    29. May 2020
    1 min reading time

    The Munich-based digital agency schalk&friends achieved significant growth in the past calendar year: The agency, which was founded in 1999, increased its total fee revenue by 26.3% to €5.7 million, putting it in 69th place among Germany’s largest digital agencies (previous year: 75th). Particularly pleasing: schalk&friends thus grew by more...

  • #Agency news

    schalk&friends strengthens its management team with Matthias Bierich

    Porträt von Tobias Schalkhaußer
    Tobias Schalkhaußer
    22. May 2020
    2 min reading time

    Munich, 2 May 2020. schalk&friends, the Munich-based digital agency, is adding an experienced manager to its team: Matthias Bierich, 52, will take over as Managing Director for the consulting division, primarily responsible for client support and development as well as business development, online marketing and employer branding. Previously, the business...

As a webmaster who really wants to provide suitable content, you have to ask yourself what the goals and intentions behind search queries are. What do users really want to know? What results do they expect behind the search query? And for this very reason, it is important to understand...
#Specialist article

Recognising search intent in order to sustainably improve the ranking

Porträt von Tim Kallenbach
Tim Kallenbach
02. April 2020
4 min reading time