As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Recognising search intent in order to sustainably improve the ranking
Pillar page and SEO: improved ranking through content clusters
When it comes to the structure of website content and improving keyword rankingsat the same time, the pillar page is often used. Have you never heard of a pillar page? In this article we will introduce you to the concept of a pillar page.
Advertising on TikTok: what do you need to know?
Since January 2019, it has been possible to place adverts on TikTok – with a choice of formats and cost models.
Brainlab and schalk&friends realise innovative agency model
Munich, 11 November 2019. Medical technology meets digital agency: Brainlab and schalk&friends are creating individual infrastructures and cooperative workflows to implement a new model of collaboration. The aim is to build a flexible team of expertise comprising around 50 employees from various disciplines. To this end, Brainlab’s communications and marketing...
SXO - Search Experience Optimisation
Google's Mobile First Index
Holistic content - what is important?
Holistic content refers to the grouping of several keywords on one topic and the resulting landing page or text. This means that similar topics are grouped together and dealt with extensively and in detail on one page. Instead of creating a separate page for each individual keyword, one page is...
Featured Snippets - Are you already ranking at position 0 in Google search?
Featured snippets are highlighted snippets or info boxes that give the search engine user a direct answer to their search query and are displayed before the organic search results. Users are shown the answer directly without having to click on a search result. Google uses content from other sites and...
Top 5 free SEO tools
With the Google Search Console, formerly Google Webmaster Tools, you are informed directly by Google about the quality of your own website. Among other things, information on 404 errors, crawling status and blocked resources is displayed here. You also get an overview of the number of clicks, impressions and positions...
Meaningful interactions - what's behind them?
