As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
4 tips for creating optimised SEO texts
Ranking 2020: schalk&friends grows twice as fast as the market
The Munich-based digital agency schalk&friends achieved significant growth in the past calendar year: The agency, which was founded in 1999, increased its total fee revenue by 26.3% to €5.7 million, putting it in 69th place among Germany’s largest digital agencies (previous year: 75th). Particularly pleasing: schalk&friends thus grew by more...
schalk&friends strengthens its management team with Matthias Bierich
Munich, 2 May 2020. schalk&friends, the Munich-based digital agency, is adding an experienced manager to its team: Matthias Bierich, 52, will take over as Managing Director for the consulting division, primarily responsible for client support and development as well as business development, online marketing and employer branding. Previously, the business...
Recognising search intent in order to sustainably improve the ranking
As a webmaster who really wants to provide suitable content, you have to ask yourself what the goals and intentions behind search queries are. What do users really want to know? What results do they expect behind the search query? And for this very reason, it is important to understand...
Pillar page and SEO: improved ranking through content clusters
Advertising on TikTok: what do you need to know?
Brainlab and schalk&friends realise innovative agency model
Munich, 11 November 2019. Medical technology meets digital agency: Brainlab and schalk&friends are creating individual infrastructures and cooperative workflows to implement a new model of collaboration. The aim is to build a flexible team of expertise comprising around 50 employees from various disciplines. To this end, Brainlab’s communications and marketing...
SXO - Search Experience Optimisation
Search engine optimisation is now on everyone’s lips and is carried out by numerous SEO managers in a wide variety of ways. While a few years ago it was common practice to place a so-called SEO text including keyword stuffing just before the footer of the website, search engine optimisation...
Google's Mobile First Index
The increasing relevance of mobile website optimisation has received a further boost this year. On everyone’s lips since 2016, Google officially announced the first roll-out for the switch to the mobile-first index in March 2018. But what does this mean in concrete terms for individual webmasters? What needs to be...
Holistic content - what is important?
