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With the Google Search Console, formerly Google Webmaster Tools, you are informed directly by Google about the quality of your own website. Among other things, information on 404 errors, crawling status and blocked resources is displayed here. You also get an overview of the number of clicks, impressions and positions...

With its latest newsfeed update, Facebook has named Meaningful Interactions as the most important currency for increasing reach. The idea behind this is that it is no longer so important how many people are simply reached, but how many people react to the post – in other words, how many...

The schalk&friends team, together with colleagues from strategy, programming, consulting, search engine optimisation and UX, has once again analysed the most important digital trends for this year. And these are the eleven digital trends – from AMP to voice search:

Baidu is the most widely used search engine in China. While Google is the number one search engine in the USA and Europe, the Baidu search engine dominates the search engine market in China. Companies that operate a website for the Chinese market should work according to the rules for...

The schalk&friends newsroom is the website’s digital content hub that brings together all the news. Clearly presented, it provides an overview of all the content that you regularly publish. The editors have no extra work. Our product offers interfaces to all relevant social media networks and blog engines. This means...

Does the call centre have to answer the same questions over and over again? Are you not reaching your target group with the FAQ section on your website? Do you want to offer your customers a 24/7 advice service?