As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Google's Mobile First Index
Holistic content - what is important?
Holistic content refers to the grouping of several keywords on one topic and the resulting landing page or text. This means that similar topics are grouped together and dealt with extensively and in detail on one page. Instead of creating a separate page for each individual keyword, one page is...
Featured Snippets - Are you already ranking at position 0 in Google search?
Featured snippets are highlighted snippets or info boxes that give the search engine user a direct answer to their search query and are displayed before the organic search results. Users are shown the answer directly without having to click on a search result. Google uses content from other sites and...
Top 5 free SEO tools
With the Google Search Console, formerly Google Webmaster Tools, you are informed directly by Google about the quality of your own website. Among other things, information on 404 errors, crawling status and blocked resources is displayed here. You also get an overview of the number of clicks, impressions and positions...
Meaningful interactions - what's behind them?
The top 11 digital trends of 2018: what will be important this year
Voice Search
Voice search is on the rise. It is used to easily query topics, questions and keywords and obtain corresponding search results. Voice search is not only possible via smartphone and tablet, but also via desktop PC. All you need is a Google Chrome extension and voice search can also be...
Onpage analysis with the Website Checker
Regardless of whether website visitors want to buy a product, book a service or find out more about a topic: holistic and detailed content in the form of text, images and videos is relevant for every page.
Baidu
Baidu is the most widely used search engine in China. While Google is the number one search engine in the USA and Europe, the Baidu search engine dominates the search engine market in China. Companies that operate a website for the Chinese market should work according to the rules for...
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