AI agency Munich - AI workshops & consulting

A systematic approach to strategy: our AI solutions for businesses

Just as we were among the first to build websites in 1999, the year we were founded, we’ve also been engaged with the topic of AI since the very first LLM launches. And we’ve consistently found that when it comes to AI, there’s no one-size-fits-all starting point for companies. That’s why the components of our AI services are modular and coordinated with one another—tailored to your level of maturity, internal expertise, and strategic goals. As an AI agency with a focus on marketing, we combine strategy, tools, and applied knowledge into a holistic system—from initial orientation and empowering your teams to scalable implementation.

Ein Mann mittleren Alters mit dunklen Haaren, Bart und Brille sitzt mit Kopfhörern im Ohr am Schreibtisch und berät einen Kunden in einem Teams-Meeting.

CONSULT

Strategy meets practice: AI consulting

An AI strategy is a serious competitive advantage: We help companies integrate systems in a structured, measurable, and sustainable way. This creates effective AI use cases in your teams’ day-to-day work—which is exactly where our AI consulting comes in.

AI hub: professionals for professionals
A team of experienced colleagues coordinates, prioritizes, and implements your AI solutions.
Processes: optimizing workflows with AI
Using agile methods, a prioritized backlog, and continuous optimization, we make existing workflows smarter with AI.
Empowerment: your teams’ knowledge advantage
Monthly brainstorming sessions, the rollout of a central AI agent platform, and a shared knowledge hub ensure that expertise remains within your organization.
Monitoring: measuring success & KPIs
Regular review meetings, management reports, and clear ownership structures create transparency and provide structure for your AI roadmap.

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Our AI workshops

Experience

For anyone looking to get their first taste of AI and targeted prompting. Together, we’ll develop use cases that can be applied directly in your day-to-day work—practical, accessible, and with visible results right there in the workshop.

Roadmap

For companies that want to strategically integrate AI into their day-to-day operations. First, we work with you to analyze your processes, tools, and organizational structure. Then, we develop a customized roadmap with short- and long-term measures to help you work more efficiently with AI.

Content

For teams that want to use AI strategically in content production. From brainstorming to the final text: We develop prompts, tool recommendations, and a content strategy that aligns with your brand and goals.

AI, Branding, and Text

For copy that sounds like it comes from an authentic vision, not artificial intelligence. Based on your brand values (and, if applicable, your SEO strategy), we develop a brand voice that translates seamlessly across a wide variety of AI agents—and always stays on brand, from business letters to social media posts.

AI & You

You already know your goal—you just need to figure out how to get there? We’d be happy to guide you, your company, and your brand through your unique system or process optimization using AI. Together, we’ll analyze your challenges and goals and identify the optimal strategy—both technologically and in terms of communication.

Win Win Win

“The things we have developed today will save us time every day in the future.”

Brainlab participant, AI Experience Workshop

Eine Frau und ein Mann sitzen vertieft zusammen am Laptop in einem Konferenzraum, der an eine Blockhütte erinnert, und diskutieren ein Website Konzept. Im Hintergrund sind an eine Kreidetafel zwei Astronauten gezeichnet. Einer der beiden schwenkt eine Flagge, auf der "Servus" geschrieben steht.

CODE

AI that scales

AI solutions for businesses are only as good as their infrastructure. That’s why we don’t offer standalone tools, but rather technical frameworks that not only integrate seamlessly into existing systems but are also scalable and intuitive to use.

Centralized AI services & flexible API interfaces
We don’t believe in short-term “quick wins” achieved through scattered, standalone solutions. We focus on centralized AI services that flexibly integrate with your system landscape, whether you use CMS, CRM, PIM, or other tools.
Intuitive user interfaces in existing systems
Complex AI functions don’t have to be complicated. We develop streamlined, well-designed interfaces within the systems your teams already use every day—without any disruption to workflow.
Integration of existing tools, content, and guidelines
AI only becomes truly valuable when it effectively leverages existing assets: brand and language guidelines, modular building blocks, product data, editorial guidelines—all of this is incorporated into your customized AI solution.

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The building blocks of our AI infrastructure

AI platform

We implement GDPR-compliant, scalable, ready-to-use AI platforms that we configure based on a company’s expertise, teams, and processes. As a certified Langdock partner, we work closely with one of the world’s leading AI platforms.

AI agents

AI agents handle repetitive tasks independently. Whether it’s research, content creation, or data-driven analysis, they integrate seamlessly into your existing workflows based on use cases and consistently deliver high-quality results.

System integration & data access

Using a Model Context Protocol (MCP), we define in a structured and reliable way how AI models communicate with external applications. This ensures that CMS, DAM, CRM, and AI all speak the same language, without any manual intermediate steps.

Langdock as an AI platform:
We’ll show you how it’s done

to the guide

Zwei Personen arbeiten gemeinsam an einem Schreibtisch mit einem Computer in einem hellen Büro. Eine Person sitzt und tippt, während die andere steht und sich vorbeugt. Beide schauen auf den Bildschirm und lächeln.

CREATE

From concept to implementation

The strategy is in place, and the infrastructure is set up. Now we’re implementing use cases that will set a new standard for your marketing processes.

Our principles:

Consistency & quality
Every use case is perfectly aligned with your brand. Integrated guidelines ensure consistency across all channels and formats.
Relevance & personalization
At the right time, at the right touchpoint, with the right message: Tailor content and experiences specifically to your target audiences.
Speed & effectiveness
Repetitive tasks are automated, and manual workflows are streamlined. Your teams gain time for strategy, optimization, and quality control.
Optimization & conversion
Based on performance data, we continuously improve processes—and scale what works.

Implement AI solution

Real-World AI Use Cases

GEO- & LLM-optimized visibility

To ensure your brand is visible not only in search engines but also in AI-generated responses—where your target audience will be searching tomorrow.

Marketing automation & personalization

Automated campaigns and personalized content that reach the right people at the right time—without any manual effort.

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Search, discovery & relevance

Smart search solutions that help users find what they're looking for faster—while continuously learning from your target audience's behavior.

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Keyword & text

Scalable content creation that sounds consistent with the brand, meets SEO requirements, and doesn’t replace human quality assurance but rather lightens the load.

AI target groups

Content and messages that are automatically tailored to different personas and segments—precisely, efficiently, and without compromising quality.

AI marketing automation

Automatic generation of image, video, and document descriptions, taxonomies, and translations—both in the backend and the frontend.

AI content marketing

From landing pages to visual assets: AI accelerates content production—with the right balance of creativity, control, and brand consistency.

Agent creation with brand language

Together, we’ll create AI assistants that write in a style that reflects your brand’s voice. Tailored to your most common content types and SEO strategy.

Further AI features

From smart search to AI-powered customer service: We identify and implement the solutions that make your platform smarter.

Eine Mitarbeiterin der Online-Marketing-Agentur aus München steht auf einem Balkon, sichtbar durch Glastüren, lächelt und hält sich die Hüfte. Neben ihr steht eine große Topfpflanze.

WHICH

AI solutions that grow with you

Effective use of AI is not a project, but a process. Through continuous development and maintenance, we ensure that your AI investment remains effective over the long term.

Monitoring: keeping an eye on performance
We monitor the usage and performance of your AI solutions, review relevant KPIs, and lay the groundwork for optimization decisions.
Optimization: what works gets better
Based on usage data, feedback,and results,we continuously improve existing workflows—for higher quality, greater efficiency, and better acceptance within your teams.
Innovation: making smart use of new opportunities
New models, features, and technologies are constantly evolving. We integrate only those innovations that are relevant to your business.
Roadmap: developing new use cases
Together, we identify, prioritize, and implement additional use cases along your AI roadmap—aligned with your goals, processes, and your organization’s maturity level.

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Use case: scalable content, tangible impact

How do you create hundreds of SEO-optimized landing pages for artists and venues – without a huge team? Our München Ticket case shows how AI marketing works: with intelligent agents that research, write and structure. Always brand-compliant – but never without human approval.

5 Reasons to choose schalk&friends

Your AI agency in munich

From strategy to integration

We offer consulting and development services all under one roof and guide you from your initial AI strategy through to its implementation in production. No loss of information at the interfaces, no changing points of contact.

From testing to ROI

We take a prototype-driven approach: We test initial use cases directly in real-world scenarios, identify quick wins, and then scale them in a targeted manner. No concept phases that drag on for years.

From independent to future-proof

We don’t tie you to specific tools or providers. What we build together rests on a solid foundation while remaining flexible enough to incorporate new technologies when they offer genuine added value.

From people to IT

We develop intuitive interfaces for marketing, sales, and content teams—tailored to their day-to-day work and usable without complicated prompts or prior technical knowledge.

From mittelstand to large corporations

Limited resources, high expectations, a great deal of personal responsibility: We understand the reality facing many small and medium-sized businesses, and we design solutions that are practical, interconnected, and scalable from the very beginning.

Your marketing and AI agency in munich