As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
GEO ranking? Anyone who sells this has not understood GEO optimisation.
Shopify&Automation
The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.
Why a SaaS platform is ideal for the requirements of your company
Many companies continue to use established e-commerce systems such as Magento, Oxid or Shopware 5, which have usually grown historically and are often highly customised - and this is becoming more and more of a problem. Every customised solution increases complexity and maintenance costs, and every intervention reduces adaptability.
AI in practice
Everyone is talking about artificial intelligence! But only a few are really using it efficiently - and even fewer understand the potential it already harbours, especially for medium-sized companies. This is exactly where we come in: Our AI hackthons create a space where you can get stuck in, experiment, learn - and end up with tangible results.
Marketing systems: Why a single system is often not enough - and how your system landscape becomes a success factor.
Intelligent website search with AI: Algolia.
Top 5 UX trends for 2025
User First, beauty Second: Why user-centricity is the top priority in 2025. Digital change is rapid. Aesthetic design alone is no longer enough to convince users. In 2025, the focus will be on true user-centricity: UX must be functional, inclusive and strategically thought through in order to offer added value. Our top 5 trends show how the user experience of the future can be designed and why it is essential.
Top 5 technology trends for 2025
The digital world is on the move and new technologies are changing how companies reach their target groups. These trends open up exciting opportunities for marketing and branding - from more efficient working to innovative ways to inspire customers. At schalk&friends, we have a particular focus on these trends for 2025.
Top 5 web design trends for 2025
Exciting contrasts, new possibilities. 2025 promises to be an exciting year for design and new technologies are constantly opening up new possibilities. Our top 5 trends give you a flavour of the direction the journey will take.
Top 5 online marketing trends for 2025
