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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

Hardly any other term is currently being promoted as aggressively in digital marketing as ‘AI readiness’. Websites are to be optimised for artificial intelligence, content prepared for large language models, and brands made visible to generative search systems. It sounds like an entirely new discipline. With new rules. And, not infrequently, like a good reason to completely rebuild the existing website.
Twelve laptops are arranged in a grid. One laptop is shown enlarged, with the letters ‘AI’ displayed on its screen.
#Digital transformation #Website relaunch

No AI, No Chance? Fact-Checking the AI Readiness Myth

Matthias Bierich
25. September 2026
6 min reading time
  • #Specialist article #Website relaunch

    These 7 usability mistakes are costing you conversions

    Porträt von Helena Stangl
    Helena Stangl
    23. July 2026
    8 min reading time

    What distinguishes a website that converts from one that just looks good? It’s often the little things that make a big difference. A button that’s two pixels too small. A link that doesn’t look like a link. A form field that nobody needs. These details can make the difference between someone taking the bait – or clicking away in frustration.

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  • #Specialist article

    Usability Analysis: What your website statistics aren’t telling you – and what it’s costing you

    Porträt von Helena Stangl
    Helena Stangl
    01. July 2026
    8 min reading time

    You’ve invested a lot of time, effort and money in your website. All the key information is there, every compelling argument has been clearly set out, and every benefit your business offers has been showcased to its best advantage. And yet users are still leaving before a conversion takes place. But why?

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  • #Press

    Stability & upswing: schalk&friends in the BVDW ranking 2026

    Matthias Bierich
    27. May 2026
    4 min reading time

    From 65th to 63rd place, which sounds unspectacular at first, but proves stable growth in the midst of a turbulent market environment. After all, anyone who has experienced the last few months in the digital sector knows that the rapid (further) development of AI models means that success parameters are changing almost on a weekly basis.

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AI response systems are changing how content is found. But instead of serious strategies, the first offers for "GEO rankings" or "AI SEO optimisation" are popping up in many places. Why such promises are mostly nonsense - and what really matters with GEO/LLM Visibility.
#Specialist article #Website relaunch

GEO ranking? Anyone who sells this has not understood GEO optimisation.

Porträt von Daniel Milojevic
Daniel Milojevic
29. April 2026
5 min reading time
The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.
#Digital transformation #Specialist article

Shopify&Automation

Porträt von Georg Obermayr
Georg Obermayr
25. July 2025
3 min reading time
  • #Specialist article

    Why a SaaS platform is ideal for the requirements of your company

    Porträt von Georg Obermayr
    Georg Obermayr
    24. July 2025
    4 min reading time

    Many companies continue to use established e-commerce systems such as Magento, Oxid or Shopware 5, which have usually grown historically and are often highly customised - and this is becoming more and more of a problem. Every customised solution increases complexity and maintenance costs, and every intervention reduces adaptability.

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  • #Digital transformation

    AI in practice

    Porträt von Georg Obermayr
    Georg Obermayr
    23. July 2025
    2 min reading time

    Everyone is talking about artificial intelligence! But only a few are really using it efficiently - and even fewer understand the potential it already harbours, especially for medium-sized companies. This is exactly where we come in: Our AI hackthons create a space where you can get stuck in, experiment, learn - and end up with tangible results.

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  • #Specialist article #Website relaunch

    Atomic Design: efficient content management with modular CMS systems

    Porträt von Georg Obermayr
    Georg Obermayr
    20. May 2025
    4 min reading time

    Website maintenance plays a crucial role in any digital strategy. With traditional approaches, small and medium-sized enterprises in particular quickly reach their limits. The demands are high: content must be created quickly, maintained consistently and delivered flawlessly from a technical perspective.

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Many companies start their digital marketing with a single tool - be it a content management system for the website or a CRM for managing customer data. And that's perfectly fine. But the more complex the requirements become, the clearer it becomes: A single system can never cover all tasks. Why? Because the requirements in modern marketing are diverse and highly complex.
#Specialist article

Marketing systems: Why a single system is often not enough - and how your system landscape becomes a success factor.

Porträt von Georg Obermayr
Georg Obermayr
11. April 2025
4 min reading time

Consider it done!

Extensive knowledge is the main requirement for exceptional results. Let's work together to make your ideas, inspirations and visions fit for the future.

Matthias Bierich, Managing Director

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