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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
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#Digital transformation
What is Pimcore?
When it comes to digital data, Pimcore is the leading open source software (OSS) on the market. Thanks to its high level of functionality, the software is a kind of Swiss army knife: the tool has many useful components, which in turn offer many functions for the user.

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#Agency news
Oliver Plursch becomes new Creative Director at schalk&friends
The Munich-based agency schalk&friends wants to take the digital transformation of its customers to a new level and has brought in reinforcements: UX/UI expert Oliver Plursch is now heading up the digital specialists' creative team as Creative Director.

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#Marketing trends
Part 4: Hear and be heard
At the New York Times, they are now at the heart of the corporate strategy, and podcasts have also established themselves here in Germany. We expect the market to consolidate and grow up in 2022. For companies, there are two basic utilisation scenarios for podcast marketing.


Part 3: Talent snapshot 2022

Part 2: The direct line to the customer
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#Marketing trends
Part 1: The social role of brands
Ambitious, solution-orientated, pragmatic and realistic – that’s how our customers know us. And we remained true to these principles in our search for the relevant trends and topics for 2022. It’s not about jumping on every new digital hype. Rather, the whole thing can be seen as a guideline. This...

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#Specialist article
Engagement at first click - the two biggest trends in CRM 2022
SMEs and large corporations, unicorns and hidden champions, start-ups and traditional companies: the majority of companies have been busy investing in the expansion of their digital infrastructure in recent weeks and months. This also applies to CRM systems in particular. Industry experts no longer see them as isolated software, but...
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#Agency news
Georg Obermayr becomes new Head of CMS at schalk&friends
The Munich-based agency schalk&friends wants to take the digital transformation of its clients to a new level and has brought in reinforcements: UX/UI expert Oliver Plursch is now heading up the digital specialists' creative team as Creative Director.

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