As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Oliver Plursch becomes new Creative Director at schalk&friends
Part 4: Hear and be heard
At the New York Times, they are now at the heart of the corporate strategy, and podcasts have also established themselves here in Germany. We expect the market to consolidate and grow up in 2022. For companies, there are two basic utilisation scenarios for podcast marketing.
Part 3: Talent snapshot 2022
3,900,000 people. The number of people of working age in Germany will decrease by this amount by 2030. A reduction of 10.2 million people is expected by 2060. Companies will only be able to draw from an ever smaller pool of talent. These figures are a clear indication of demographic...
Part 2: The direct line to the customer
Ambitious, solution-orientated, pragmatic and realistic – that’s how our customers know us. And we remained true to these principles in our search for the relevant trends and topics for 2022. It’s not about jumping on every new digital hype. Rather, the whole thing can be seen as a guideline. This...
Part 1: The social role of brands
Engagement at first click - the two biggest trends in CRM 2022
Georg Obermayr becomes new Head of CMS at schalk&friends
The Munich-based agency schalk&friends wants to take the digital transformation of its clients to a new level and has brought in reinforcements: UX/UI expert Oliver Plursch is now heading up the digital specialists' creative team as Creative Director.
A gift that counts
And because joy is the only thing that doubles when you share it, we are foregoing traditional Christmas mailings this year. Instead, we are donating to the Initiative krebskranke Kinder München e.V., an organisation in the immediate vicinity that is very close to our hearts. In this way, we share...
Thomas Rudin: Management update
The technology of the future: As the new Managing Director of Technology, Thomas already knows exactly which services, platforms and packages will soon help schalk&friends customers move forward even more efficiently. We spoke to him about his change, his plans and the potential of Pimcore.
The Sound of Success: What can corporate podcasts do?
