Contact us

You don’t have to jump on every trend straight away, but you also don’t have to wait until you’ve missed something and it’s too late. As a digital agency, we perceive our SME clients in this area of conflict.
With this in mind, we took a look around for 2021 and analysed which topics we believe SMEs need to tackle this year in terms of digitalisation.

On the following pages you will find the eight topics that are worth a look this year.

You can download the complete report here as a free PDF.


Digital Trend Monitor 2021 – What’s coming, what’s taking off, what’s flying.

Autor Tim Kallenbach
Tim Kallenbach
03. May 2021
< 1 min reading time

Current articles

All articles
  • #Digital transformation #Website relaunch

    No AI, No Chance? Fact-Checking the AI Readiness Myth

    Matthias Bierich
    25. September 2026
    6 min reading time

    Hardly any other term is currently being promoted as aggressively in digital marketing as ‘AI readiness’. Websites are to be optimised for artificial intelligence, content prepared for large language models, and brands made visible to generative search systems. It sounds like an entirely new discipline. With new rules. And, not infrequently, like a good reason to completely rebuild the existing website.

    Twelve laptops are arranged in a grid. One laptop is shown enlarged, with the letters ‘AI’ displayed on its screen.
  • #Specialist article #Website relaunch

    These 7 usability mistakes are costing you conversions

    Porträt von Helena Stangl
    Helena Stangl
    23. July 2026
    8 min reading time

    What distinguishes a website that converts from one that just looks good? It’s often the little things that make a big difference. A button that’s two pixels too small. A link that doesn’t look like a link. A form field that nobody needs. These details can make the difference between someone taking the bait – or clicking away in frustration.

  • #Specialist article

    Usability Analysis: What your website statistics aren’t telling you – and what it’s costing you

    Porträt von Helena Stangl
    Helena Stangl
    01. July 2026
    8 min reading time

    You’ve invested a lot of time, effort and money in your website. All the key information is there, every compelling argument has been clearly set out, and every benefit your business offers has been showcased to its best advantage. And yet users are still leaving before a conversion takes place. But why?