You don’t have to jump on every trend straight away, but you also don’t have to wait until you’ve missed something and it’s too late. As a digital agency, we perceive our SME clients in this area of conflict.
With this in mind, we took a look around for 2021 and analysed which topics we believe SMEs need to tackle this year in terms of digitalisation.
On the following pages you will find the eight topics that are worth a look this year.
You can download the complete report here as a free PDF.
Current articles
All articlesStability & upswing: schalk&friends in the BVDW ranking 2026
From 65th to 63rd place, which sounds unspectacular at first, but proves stable growth in the midst of a turbulent market environment. After all, anyone who has experienced the last few months in the digital sector knows that the rapid (further) development of AI models means that success parameters are changing almost on a weekly basis.
GEO ranking? Anyone who sells this has not understood GEO optimisation.
AI response systems are changing how content is found. But instead of serious strategies, the first offers for "GEO rankings" or "AI SEO optimisation" are popping up in many places. Why such promises are mostly nonsense - and what really matters with GEO/LLM Visibility.
Shopify&Automation
The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.
