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You don’t have to jump on every trend straight away, but you also don’t have to wait until you’ve missed something and it’s too late. As a digital agency, we perceive our SME clients in this area of conflict.
With this in mind, we took a look around for 2021 and analysed which topics we believe SMEs need to tackle this year in terms of digitalisation.

On the following pages you will find the eight topics that are worth a look this year.

You can download the complete report here as a free PDF.


Digital Trend Monitor 2021 – What’s coming, what’s taking off, what’s flying.

Autor Tim Kallenbach
Tim Kallenbach
03. May 2021
< 1 min reading time

Current articles

All articles
  • #Specialist article

    These 7 usability mistakes are costing you conversions

    Porträt von Helena Stangl
    Helena Stangl
    23. July 2026
    8 min reading time

    What distinguishes a website that converts from one that just looks good? It’s often the little things that make a big difference. A button that’s two pixels too small. A link that doesn’t look like a link. A form field that nobody needs. These details can make the difference between someone taking the bait – or clicking away in frustration.

  • #Specialist article

    Usability Analysis: What your website statistics aren’t telling you – and what it’s costing you

    Porträt von Helena Stangl
    Helena Stangl
    01. July 2026
    8 min reading time

    You’ve invested a lot of time, effort and money in your website. All the key information is there, every compelling argument has been clearly set out, and every benefit your business offers has been showcased to its best advantage. And yet users are still leaving before a conversion takes place. But why?

  • #Press

    Stability & upswing: schalk&friends in the BVDW ranking 2026

    Matthias Bierich
    27. May 2026
    4 min reading time

    From 65th to 63rd place, which sounds unspectacular at first, but proves stable growth in the midst of a turbulent market environment. After all, anyone who has experienced the last few months in the digital sector knows that the rapid (further) development of AI models means that success parameters are changing almost on a weekly basis.