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EDITOR'S PICK: INTERVIEW WITH MATTHIAS BIERICH Why AI alone is not enough & what really matters

Modernizing Mittelstand:
your full-service digital agency from Munich

Do you see the potential of digital marketing, but sluggish systems and a lack of resources are getting in the way?

With intelligent strategies and modern, AI-supported technology, we establish a tailor-made and sustainable framework to automate marketing processes and make them more efficient. The focus is on your website: data-driven, customer-centric and fully networked, it becomes a strategic marketing tool. From system architecture to web applications, from digital branding to online marketing – as a digital agency, we provide independent, end-to-end advice.

Rating on OMR Reviews: 4.3 out of 5 stars based on 22 reviews. Next to it is a black-and-white “BVDW Member” logo indicating membership.
Services

Digital Marketing Kit

Combined expertise across four key areas: the wide range of services offered by our digital agency is tailored to your specific requirements, needs, and resources.

Consult

We create a tailored foundation for growth, resilience, and economic success.

Code

We develop modern system architectures for maximum agility in marketing.

Content

We create content that convinces—and use storytelling that inspires.

Care

We ensure smooth operations and strategic growth.

Projects

Let’s get digital

Big stages, big innovations, big efficiency: what applies to our websites applies even more to our customers! These include renowned companies such as the Bayerische Staatsoper, Brainlab, Käfer, München Ticket and many more. Find out all about the approach, challenges and results of the individual projects – and why eye level, partnership and trust are the best basis for brilliant marketing.

Magazine

Keep in the loop!

#Specialist article

These 7 usability mistakes are costing you conversions

What distinguishes a website that converts from one that just looks good? It’s often the little things that make a big difference. A button that’s two pixels too small. A link that doesn’t look like a link. A form field that nobody needs. These details can make the difference between someone taking the bait – or clicking away in frustration.

#Specialist article

Usability Analysis: What your website statistics aren’t telling you – and what it’s costing you

You’ve invested a lot of time, effort and money in your website. All the key information is there, every compelling argument has been clearly set out, and every benefit your business offers has been showcased to its best advantage. And yet users are still leaving before a conversion takes place. But why?

#Press

Stability & upswing: schalk&friends in the BVDW ranking 2026

From 65th to 63rd place, which sounds unspectacular at first, but proves stable growth in the midst of a turbulent market environment. After all, anyone who has experienced the last few months in the digital sector knows that the rapid (further) development of AI models means that success parameters are changing almost on a weekly basis.

#Specialist article

GEO ranking? Anyone who sells this has not understood GEO optimisation.

AI response systems are changing how content is found. But instead of serious strategies, the first offers for “GEO rankings” or “AI SEO optimisation” are popping up in many places. Why such promises are mostly nonsense – and what really matters with GEO/LLM Visibility.

#Digital transformation #Specialist article

Shopify&Automation

The demands placed on e-commerce are constantly increasing – not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.

Career

Join the team!

The schalk&friends team unites a wide variety of personalities, faces, talents and strengths. What do we all have in common? Outstanding singing voices. We wish 😉 Of course it’s character as well as expertise, professionalism and the will to turn good ideas into great experiences. Sounds like you? Then we look forward to getting to know you!

Three schalk&friends employees, one man and two women, sit together at a high table and conduct a friendly job interview.
Three schalk&friends employees, one man and two women, sit together at a high table and conduct a friendly job interview.