As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Development at the highest level: Alex Reinhold becomes Managing Director
Do we still need women's networks?
Is it really the case that such events no longer bring any added value because we as women now have equal rights in working life? Are they counterproductive in times of diversity and inclusion, or have they at least fallen out of time? Judith Steiert, organiser of the schalk&ladies events, discusses the views of science, customers and partners in this article.
Do you know your digital maturity level?
Do you know your digital maturity level? It tells you how digitalised your company is - and therefore how future-proof it is. The digital maturity level helps with this and therefore does not focus on a specific department or unit, but on success as a joint effort.
The end is near - for Universal Analytics
If you are using Universal Analytics and have not yet switched to Google Analytics 4, now is the perfect time to make the switch. Because by staying with Universal Analytics, you will not only miss out on the benefits of GA4 – the longer you wait, the more tangible disadvantages...
Building trust online: the three building blocks!
Looking at the big picture pays off!
What is Pimcore?
When it comes to digital data, Pimcore is the leading open source software (OSS) on the market. Thanks to its high level of functionality, the software is a kind of Swiss army knife: the tool has many useful components, which in turn offer many functions for the user.
Oliver Plursch becomes new Creative Director at schalk&friends
The Munich-based agency schalk&friends wants to take the digital transformation of its customers to a new level and has brought in reinforcements: UX/UI expert Oliver Plursch is now heading up the digital specialists' creative team as Creative Director.
Part 4: Hear and be heard
At the New York Times, they are now at the heart of the corporate strategy, and podcasts have also established themselves here in Germany. We expect the market to consolidate and grow up in 2022. For companies, there are two basic utilisation scenarios for podcast marketing.
Part 3: Talent snapshot 2022
