As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Headless & effective: how the CMS of tomorrow works
Modern Marketing Winners
Expertise pays off. Courage too: After schalk&friends dared to reorganise internally in mid-2023 with a focus on the core areas of Consult, Code and Create, the agency is now one of the top 70 in the current hit list of German digital agencies.
Creative crisis? 4 tips that solve writer's block
Hello! <– Isn’t that a friendly, inviting introduction to this text? Do you perhaps even feel directly addressed, or, as they like to say in advertising jargon: “picked up”? Yes? How nice! It didn’t take much: Just a few weeks of throbbing headaches, gnawing self-doubt and anxious procrastination. In this...
Cookieless World - Why tracking is essential for companies
As modern marketing makers and experts in web tracking, we rely on qualified data for a successful digital marketing strategy and do not limit ourselves to tracking results. Cookieless tracking and thus the cookieless world is coming – and with it a change in the matter-of-factness with which data is...
That's the pinnacle!
Development at the highest level: Alex Reinhold becomes Managing Director
Do we still need women's networks?
Is it really the case that such events no longer bring any added value because we as women now have equal rights in working life? Are they counterproductive in times of diversity and inclusion, or have they at least fallen out of time? Judith Steiert, organiser of the schalk&ladies events, discusses the views of science, customers and partners in this article.
Do you know your digital maturity level?
Do you know your digital maturity level? It tells you how digitalised your company is - and therefore how future-proof it is. The digital maturity level helps with this and therefore does not focus on a specific department or unit, but on success as a joint effort.
The end is near - for Universal Analytics
Do you use Universal Analytics? From July 1, 2023, the platform will no longer process data. And it’s not worth waiting any longer. The sooner you switch to Google Analytics 4 – GA4 for short – the fewer disadvantages you will face.
Building trust online: the three building blocks!
