As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Modern Marketing Winners
Creative crisis? 4 tips that solve writer's block
Hello! <– Isn’t that a friendly, inviting introduction to this text? Do you perhaps even feel directly addressed, or, as they like to say in advertising jargon: “picked up”? Yes? How nice! It didn’t take much: Just a few weeks of throbbing headaches, gnawing self-doubt and anxious procrastination. In this...
Cookieless World - Why tracking is essential for companies
As modern marketing makers and experts in web tracking, we rely on qualified data for a successful digital marketing strategy and do not limit ourselves to tracking results. Cookieless tracking and thus the cookieless world is coming – and with it a change in the matter-of-factness with which data is...
That's the pinnacle!
How much isolation does remote work need? Can working from anywhere work? In this article, our colleague Gregor reveals why he achieves top performance at an altitude of 1865 metres - and where his favourite workplace in the world is.
Development at the highest level: Alex Reinhold becomes Managing Director
Do we still need women's networks?
Do you know your digital maturity level?
Do you know your digital maturity level? It tells you how digitalised your company is - and therefore how future-proof it is. The digital maturity level helps with this and therefore does not focus on a specific department or unit, but on success as a joint effort.
The end is near - for Universal Analytics
Do you use Universal Analytics? From July 1, 2023, the platform will no longer process data. And it’s not worth waiting any longer. The sooner you switch to Google Analytics 4 – GA4 for short – the fewer disadvantages you will face.
Building trust online: the three building blocks!
“Nothing worth having is easy to get”: Theodore Roosevelt, from whom we borrowed this quote, already knew this – and you probably know it from your daily work too. In our view, the greatest asset worth having is trust. Because it is the basis for the success of every relationship...
Looking at the big picture pays off!
