When it comes to the structure of website content and improving keyword rankingsat the same time, the pillar page is often used. Have you never heard of a pillar page? In this article we will introduce you to the concept of a pillar page.

What is a Pillar Page?

So what is a Pillar Page? Pillar means pillar and that’s exactly what a pillar page is. It is a pillar in the website structure. And as a pillar page, it becomes a supporting pillar of the website content. A pillar page deals with a specific topic superficially, giving the website visitor a good overview of the topic in question. By teasing and linking to more in-depth content on the respective topic, interested visitors can delve even deeper into the subject. This turns the pillar page into a distribution page, but a distribution page with the first interesting content pieces.

Pillar page and SEO: what do you need to consider?

When you create a Pillar page, you have to consider various factors.

• Target group: A precise definition of the target groups and their interests is the ideal basis for topic research.
• Core topic: The focus topic is selected on the basis of the target group’s interests.
• Keywords: The chosen topic is defined more precisely by a keyword analysis.
• Added value: The content should provide added value and be useful.
• Table of contents: Structure is everything! Since a pillar page is often a long page, a table of contents should be used for better structuring.
• User First: As with other SEO measures, SXO – Search Experience Optimisation is also very important for the creation of a Pillar Page.

How a pillar page can positively influence the ranking

How is the SEO ranking influenced by pillar pages in practice? Publishing and sharing useful information ensures that users spend more time on the page and usually results in a lower bounce rate. The dwell time and bounce rate are two important factors that determine the success of content.

The relevance of internal linking

Internal linking is an important factor when it comes to optimising website content. The use of internal links increases relevance in the eyes of search engines. The fact that the pillar page as a distribution page has outgoing links to the subpages, the so-called cluster pages, and the cluster pages also link to each other, gives the cluster page a lot of link power. This increases the chances of ranking.