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When does it make sense to relaunch a website?
Website relaunch case studies
All projects
Our relaunch process
Anyone looking to have a new website built needs both guidance and flexibility. We tailor the scope of our services to each project based on its size and requirements. However, it’s not always necessary to go through every step in its entirety. Even a streamlined, focused relaunch can yield significant improvements.
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Strategy & Goals
What are the pain points of your current website, and what new requirements do you have? As part of our website relaunch consultation, we’ll define your goals, target audiences, the desired customer journey, and brand positioning.
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Technology & Requirements
What should your new website be capable of? What should be different, better, or simpler in the future? We analyze your technical infrastructure, recommend the right CMS in a technology-neutral way, and develop a clear roadmap for implementation. In the process, we also assess the AI readiness of your architecture, data, and interfaces—to ensure your website is future-proof.
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User Experience & User Interface Design
From wireframes, navigation, and information architecture to user testing, screen design, visual style, and icons: When redesigning a website, we develop intuitive page structures that combine clear user flows with a conversion-optimized interface.
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SEO & Content
Following an SEO or GEO audit, we conduct a thorough keyword analysis to serve as the foundation for relevant content. Texts and content are categorized, optimized for search engines, and—when necessary—tailored to align with your brand and appeal to your target audiences.
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Technical Implementation & Launch
We develop both front-end and back-end components, focus on responsive design, and incorporate tracking considerations from the very beginning. To ensure a website that’s fully optimized for performance, we use tools like GA4 and Clarity, which specifically identify areas for improvement and provide insights into real customer experiences.
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Support & Professional Development
Even after the launch, the website continues to evolve. Together, we analyze processes and data to continuously improve the website from a strategic, technical, and content perspective.
The right CMS for your strategy
Strategy drives technology. Not the other way around. While we specialize in many popular content management systems—including relevant certifications—we’re also happy to provide consulting services beyond our portfolio. After all, your CMS should be a perfect fit for your existing system landscape, your goals, and your requirements—not for your agency’s tech stack.
Any questions?
You can find more information about website development here in our FAQs. And if you still have questions after reading them, we’d be happy to speak with you in person!
How much does a website, a car or a house cost? This always depends on many factors, so a blanket answer would be unreliable. What we can say, however, is that the costs are linked, amongst other things, to your existing website, your objectives, the desired scope of services and your choice of CMS. During the initial consultation, we’ll clarify the key factors and lay a solid foundation for the quotation.
A relaunch is more than just a new design. It involves the strategic, technical and creative reorientation of your website – with the aim of bringing about lasting improvements to its performance, user experience, discoverability and contribution to your business objectives.
Here are two real-life examples:
For the sake of clarity:
- Redesign: Refreshing the visual appearance without making fundamental changes to the technology or structure.
- Rebranding: A reorientation of the brand, which may prompt a relaunch.
- Conversion optimisation: Targeted improvements to individual pages or elements.
A focused relaunch can usually be completed in around three to four months. More complex projects involving extensive content, bespoke technology or an international focus may take six to twelve months. Feedback, approvals and content on your end will also affect the timeline.
A relaunch is a joint project. Clear objectives, a realistic timetable and a dedicated point of contact on your side lay the foundations for an efficient process.
We need the following from you:
- A designated point of contact for coordination and approvals
- Access to the website, CMS, hosting, analytics and domain
- Information about your brand, your target audiences, your competitors and your business objectives
- Existing content or a willingness to develop new content collaboratively
It’s very straightforward: we’ll start with a no-obligation initial consultation. We’ll listen to you, get to grips with your current situation and clarify whether and how we can support you. If you wish, we’ll then work with you to draw up an initial brief setting out objectives, requirements and a rough scope.
No, not automatically. We first assess what your existing system is capable of and what requirements it will need to meet in future. Whether an upgrade or a change is the right course of action depends on your strategy – not on the system.
As an experienced website relaunch agency, we incorporate SEO right from the start. We carefully consider URL structures, redirects, rankings and technical SEO factorsto ensure that no visibility is lost. We take over, revise or develop new content – tailored to your target audience, brand and search intent. This turns the relaunch into an opportunity to improve your visibility in the long term.
