
Part 1: The social role of brands

As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

Part 1: The social role of brands
Engagement at first click - the two biggest trends in CRM 2022
SMEs and large corporations, unicorns and hidden champions, start-ups and traditional companies: the majority of companies have been busy investing in the expansion of their digital infrastructure in recent weeks and months. This also applies to CRM systems in particular. Industry experts no longer see them as isolated software, but...
Georg Obermayr becomes new Head of CMS at schalk&friends
The Munich-based agency schalk&friends wants to take the digital transformation of its clients to a new level and has brought in reinforcements: UX/UI expert Oliver Plursch is now heading up the digital specialists' creative team as Creative Director.

A gift that counts
And because joy is the only thing that doubles when you share it, we are foregoing traditional Christmas mailings this year. Instead, we are donating to the Initiative krebskranke Kinder München e.V., an organisation in the immediate vicinity that is very close to our hearts. In this way, we share...
Thomas Rudin: Management update

The Sound of Success: What can corporate podcasts do?
schalk&friends expands its management team
Thomas Rudin joined the management team at schalk&friends in August 2021. The 43-year-old comes from the network agency diva-e and will be primarily responsible for the technological development and expansion of the service portfolio. Alex Reinhold has also been promoted to Head of Development.

Bavarian State Opera launches season with new website
The Bayerische Staatsoper is one of the world’s leading opera houses and can look back on a history of opera and ballet spanning more than 350 years. With around 600,000 guests attending over 450 events every year, the opera house makes a significant contribution to Munich’s reputation as one of...
schalk&friends convinces organic retail chain basic
Organic enjoyment for all – this is the motto under which the Munich-based organic supermarket chain basic has been selling its full range of high-quality foods, exclusively in certified organic quality, in 17 shops in Germany and two more in Austria since 1997. However, this has never been enough for...
Digital agency ranking 2021: schalk&friends moves up another place and is one of the top addresses among owner-managed agencies