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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

Ambitious, solution-orientated, pragmatic and realistic – that’s how our customers know us. And we remained true to these principles in our search for the relevant trends and topics for 2022. It’s not about jumping on every new digital hype. Rather, the whole thing can be seen as a guideline. This...
#Marketing trends

Part 1: The social role of brands

Porträt von Elias Hildebrand
Elias Hildebrand
22. December 2021
4 min reading time
  • #Specialist article

    Engagement at first click - the two biggest trends in CRM 2022

    21. December 2021
    3 min reading time

    SMEs and large corporations, unicorns and hidden champions, start-ups and traditional companies: the majority of companies have been busy investing in the expansion of their digital infrastructure in recent weeks and months. This also applies to CRM systems in particular. Industry experts no longer see them as isolated software, but...

  • #Agency news

    Georg Obermayr becomes new Head of CMS at schalk&friends

    Porträt von Roman Swoboda
    Roman Swoboda
    12. December 2021
    < 1 min reading time

    The Munich-based agency schalk&friends wants to take the digital transformation of its clients to a new level and has brought in reinforcements: UX/UI expert Oliver Plursch is now heading up the digital specialists' creative team as Creative Director.

  • #Agency news

    A gift that counts

    Porträt von Matthias Bierich
    Matthias Bierich
    08. December 2021
    2 min reading time

    And because joy is the only thing that doubles when you share it, we are foregoing traditional Christmas mailings this year. Instead, we are donating to the Initiative krebskranke Kinder München e.V., an organisation in the immediate vicinity that is very close to our hearts. In this way, we share...

The technology of the future: As the new Managing Director of Technology, Thomas already knows exactly which services, platforms and packages will soon help schalk&friends customers move forward even more efficiently. We spoke to him about his change, his plans and the potential of Pimcore.
#Agency news

Thomas Rudin: Management update

Porträt von Sandra Schnabel
Sandra Schnabel
25. November 2021
3 min reading time
Podcasts have long been an integral part of the media landscape. They convey content, reflect moods and allow listeners to participate in the topics discussed on a very personal level. This is another reason why they have become an established part of modern corporate communication.But what distinguishes successful podcasts from...

The Sound of Success: What can corporate podcasts do?

Porträt von Sandra Schnabel
Sandra Schnabel
25. November 2021
< 1 min reading time
  • #Agency news

    schalk&friends expands its management team

    Porträt von Tobias Schalkhaußer
    Tobias Schalkhaußer
    22. October 2021
    1 min reading time

    Thomas Rudin joined the management team at schalk&friends in August 2021. The 43-year-old comes from the network agency diva-e and will be primarily responsible for the technological development and expansion of the service portfolio. Alex Reinhold has also been promoted to Head of Development.

  • #Press

    Bavarian State Opera launches season with new website

    Porträt von Tim Kallenbach
    Tim Kallenbach
    27. July 2021
    2 min reading time

    The Bayerische Staatsoper is one of the world’s leading opera houses and can look back on a history of opera and ballet spanning more than 350 years. With around 600,000 guests attending over 450 events every year, the opera house makes a significant contribution to Munich’s reputation as one of...

  • #Press

    schalk&friends convinces organic retail chain basic

    Porträt von Tim Kallenbach
    Tim Kallenbach
    07. July 2021
    1 min reading time

    Organic enjoyment for all – this is the motto under which the Munich-based organic supermarket chain basic has been selling its full range of high-quality foods, exclusively in certified organic quality, in 17 shops in Germany and two more in Austria since 1997. However, this has never been enough for...

The independent digital specialist schalk&friends is a permanent fixture in Germany’s largest ranking of full-service agencies organised by the German Digital Economy Association (BVDW). While the coronavirus year has generally slowed down the agency market, schalk&friends was able to further improve on the previous year’s result with its medium-sized client...
#Agency news

Digital agency ranking 2021: schalk&friends moves up another place and is one of the top addresses among owner-managed agencies

Porträt von Tobias Schalkhaußer
Tobias Schalkhaußer
02. June 2021
2 min reading time