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Choosing a content management system (CMS) is about much more than just technology. As the digital control centre, a CMS influences the overall impact of a website. And in the best case scenario, it does so sustainably. "Which CMS is the best?" is the question our customers ask at the start of every one of our online projects, regardless of whether it's a microsite, multi-brand website or online shop. Our answer is simple: "The best CMS is the one that suits you best." If the decision is made prematurely in favour of a system that does not meet the requirements, this can lead to a lot of unnecessary problems that quickly translate into high costs. The right CMS, on the other hand, works both internally and externally and has a noticeable effect on efficiency and customer experience. Before analysing potential CMS candidates, it is therefore important to carefully analyse the framework conditions.

Will accessible websites soon be required by law? The BFSG, which comes into force on 28 June 2025, is on everyone's lips. In our article, we explain what really lies behind this term - and why companies should start thinking about the topic now.

The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...

Hello! <– Isn’t that a friendly, inviting introduction to this text? Do you perhaps even feel directly addressed, or, as they like to say in advertising jargon: “picked up”? Yes? How nice! It didn’t take much: Just a few weeks of throbbing headaches, gnawing self-doubt and anxious procrastination. In this...

As modern marketing makers and experts in web tracking, we rely on qualified data for a successful digital marketing strategy and do not limit ourselves to tracking results. Cookieless tracking and thus the cookieless world is coming – and with it a change in the matter-of-factness with which data is...