As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Top 5 technology trends for 2025
Top 5 web design trends for 2025
Exciting contrasts, new possibilities. 2025 promises to be an exciting year for design and new technologies are constantly opening up new possibilities. Our top 5 trends give you a flavour of the direction the journey will take.
Top 5 online marketing trends for 2025
Automation, hyper-personalisation, further development of search technology - these trends will continue in 2025. The digital world remains dynamic. In 2025, online marketing will still be characterised by far-reaching automation. AI agents will take over more and more routine tasks and innovations such as AI-supported personalisation will create completely new and highly individualised user experiences. We at schalk&friends recognise these five key trends:
Why regular updates are essential for CMS systems
Regular security and system updates for CMS systems - is that really necessary? Many customers ask us why this is necessary - after all, updates are often associated with effort and costs. The answer is simple: putting off updates saves money in the short term, but jeopardises security and performance and even your good reputation in the long term. Here you can find out what updates do, what risks arise if they are ignored and why they are simply indispensable.
CMS systems in comparison: finding the right content management system.
Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies
Website relaunch: A C-level topic
The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...
schalk&friends is a Kirby CMS partner - and is thus expanding its tech stack
We are now certified Kirby partners! The modern tool from Germany expands our portfolio with a maximally flexible, high-performance solution for complex projects.
Headless & effective: how the CMS of tomorrow works
Jakob Barth-Christner is Head of Digital Marketing & Channels at Brainlab and in this role is responsible for everything related to digital communication – from CRM measures to paid campaigns and the digital platform to the website. We caught up with him for a chat.
Modern Marketing Winners
