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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

User First, beauty Second: Why user-centricity is the top priority in 2025. Digital change is rapid. Aesthetic design alone is no longer enough to convince users. In 2025, the focus will be on true user-centricity: UX must be functional, inclusive and strategically thought through in order to offer added value. Our top 5 trends show how the user experience of the future can be designed and why it is essential.
#Marketing trends

Top 5 UX trends for 2025

Porträt von Helena Stangl
Helena Stangl
27. January 2025
4 min reading time
  • #Marketing trends

    Top 5 technology trends for 2025

    Porträt von Georg Obermayr
    Georg Obermayr
    27. January 2025
    2 min reading time

    The digital world is on the move and new technologies are changing how companies reach their target groups. These trends open up exciting opportunities for marketing and branding - from more efficient working to innovative ways to inspire customers. At schalk&friends, we have a particular focus on these trends for 2025.

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  • #Marketing trends

    Top 5 web design trends for 2025

    Frau mit dunklem Haar, trägt ein schwarzes T-Shirt und blickt vor einem schlichten Hintergrund direkt in die Kamera.
    Michaela Gressbach
    27. January 2025
    2 min reading time

    Exciting contrasts, new possibilities. 2025 promises to be an exciting year for design and new technologies are constantly opening up new possibilities. Our top 5 trends give you a flavour of the direction the journey will take.

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  • #Marketing trends

    Top 5 online marketing trends for 2025

    Porträt von Daniel Milojevic
    Daniel Milojevic
    27. January 2025
    4 min reading time

    Automation, hyper-personalisation, further development of search technology - these trends will continue in 2025. The digital world remains dynamic. In 2025, online marketing will still be characterised by far-reaching automation. AI agents will take over more and more routine tasks and innovations such as AI-supported personalisation will create completely new and highly individualised user experiences. We at schalk&friends recognise these five key trends:

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Regular security and system updates for CMS systems - is that really necessary? Many customers ask us why this is necessary - after all, updates are often associated with effort and costs. The answer is simple: putting off updates saves money in the short term, but jeopardises security and performance and even your good reputation in the long term. Here you can find out what updates do, what risks arise if they are ignored and why they are simply indispensable.
#Specialist article

Why regular updates are essential for CMS systems

Porträt von Georg Obermayr
Georg Obermayr
22. January 2025
4 min reading time
Choosing a content management system (CMS) is about much more than just technology. As the digital control centre, a CMS influences the overall impact of a website. And in the best case scenario, it does so sustainably. "Which CMS is the best?" is the question our customers ask at the start of every one of our online projects, regardless of whether it's a microsite, multi-brand website or online shop. Our answer is simple: "The best CMS is the one that suits you best." If the decision is made prematurely in favour of a system that does not meet the requirements, this can lead to a lot of unnecessary problems that quickly translate into high costs. The right CMS, on the other hand, works both internally and externally and has a noticeable effect on efficiency and customer experience. Before analysing potential CMS candidates, it is therefore important to carefully analyse the framework conditions.
#Specialist article

CMS systems in comparison: finding the right content management system.

Porträt von Georg Obermayr
Georg Obermayr
08. January 2025
6 min reading time
  • #Specialist article

    Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies

    Porträt von Marita Plafka
    Marita Plafka
    10. December 2024
    10 min reading time

    Will accessible websites soon be required by law? The BFSG, which comes into force on 28 June 2025, is on everyone's lips. In our article, we explain what really lies behind this term - and why companies should start thinking about the topic now.

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  • #Specialist article

    Website relaunch: A C-level topic

    Matthias Bierich
    13. November 2024
    7 min reading time

    The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...

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  • #Agency news

    schalk&friends is a Kirby CMS partner - and is thus expanding its tech stack

    Matthias Bierich
    28. October 2024
    2 min reading time

    We are now certified Kirby partners! The modern tool from Germany expands our portfolio with a maximally flexible, high-performance solution for complex projects.

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Jakob Barth-Christner is Head of Digital Marketing & Channels at Brainlab and in this role is responsible for everything related to digital communication – from CRM measures to paid campaigns and the digital platform to the website. We caught up with him for a chat.
Jakob Barth-Christner in a collared shirt and jumper, smiling against a white background.
#Digital transformation

Headless & effective: how the CMS of tomorrow works

Matthias Bierich
15. October 2024
1 min reading time

Consider it done!

Extensive knowledge is the main requirement for exceptional results. Let's work together to make your ideas, inspirations and visions fit for the future.

Matthias Bierich, Managing Director

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