The Sound of Success: What can corporate podcasts do?

Hardly any other term is currently being promoted as aggressively in digital marketing as ‘AI readiness’. Websites are to be optimised for artificial intelligence, content prepared for large language models, and brands made visible to generative search systems. It sounds like an entirely new discipline. With new rules. And, not infrequently, like a good reason to completely rebuild the existing website.

What distinguishes a website that converts from one that just looks good? It’s often the little things that make a big difference. A button that’s two pixels too small. A link that doesn’t look like a link. A form field that nobody needs. These details can make the difference between someone taking the bait – or clicking away in frustration.

You’ve invested a lot of time, effort and money in your website. All the key information is there, every compelling argument has been clearly set out, and every benefit your business offers has been showcased to its best advantage. And yet users are still leaving before a conversion takes place. But why?