In this interview, podcast professional Christian Geisler reveals how corporate podcasts work, who they are interesting for – and how to achieve long-term success.
Podcasts have long been an integral part of the media landscape. They convey content, reflect moods and allow listeners to participate in the topics discussed on a very personal level. This is another reason why they have become an established part of modern corporate communication.
But what distinguishes successful podcasts from those that are barely listened to?
Sandra Schnabel, Account Manager at schalk&friends, gets up close and personal with a real expert: Christian Geisler, whose work as producer, managing director and owner of just GmbH audiovisuelle produktionen has been honoured several times with national and international creative awards (Cannes, ADC, Euro Best, New York Festival, etc.).
And now? Prick up your ears and listen in!
The Sound of Success: What can corporate podcasts do?
