The independent digital specialist schalk&friends is a permanent fixture in Germany’s largest ranking of full-service agencies organised by the German Digital Economy Association (BVDW). While the coronavirus year has generally slowed down the agency market, schalk&friends was able to further improve on the previous year’s result with its medium-sized client portfolio and efficient digital solutions.

“Together with our colleagues, we are very happy to have served the changing requirements of the market and our customers so well in this very challenging coronavirus year,” says Matthias Bierich, Managing Director at schalk&friends. “We were able to significantly expand our cooperation with existing customers in particular – but we have also positioned ourselves as a highly competent, technological and strategic partner with our comprehensive expertise, especially in the SME sector.”

Successful independent agencies such as schalk&friends have become rare in the rankings in recent years. The majority of the companies listed are now network agencies. Among the independent agencies, schalk&friends is one of the largest agencies in the whole of southern Germany. A confirmation for the agency and its range of services, from which customers have benefited in particular through flexibility, commitment and customer proximity.

“Our clients are looking for holistic digital support – from strategic consulting and creation to UX prototyping, planning and implementation of online marketing strategies, service-oriented development and full-service operation. With this expertise, we have realised a large number of successful projects for our customers, which have contributed to our above-average growth,” says Tobias Schalkhaußer, Managing Director and owner.

In addition to account wins such as Herchenbach and Bemer, the establishment of new models of customer collaboration should also be emphasised. For the key account Brainlab, for example, a new type of agency model was developed that enables the client to realise fully integrated marketing and virtual event solutions, for example.

To the Internet Agency Ranking

The Internet Agency Ranking, which has been published annually since 2001, is regarded as an industry barometer of the German Internet agency landscape. More than 170 Internet agencies took part this year. With its 63rd place in the overall ranking, schalk&friends is once again one of the most successful digital agencies nationwide.
The ranking is compiled by the German Digital Economy Association (BVDW) together with the media iBusiness, Horizont and Werben & Verkaufen.