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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

Choosing a content management system (CMS) is about much more than just technology. As the digital control centre, a CMS influences the overall impact of a website. And in the best case scenario, it does so sustainably. "Which CMS is the best?" is the question our customers ask at the start of every one of our online projects, regardless of whether it's a microsite, multi-brand website or online shop. Our answer is simple: "The best CMS is the one that suits you best." If the decision is made prematurely in favour of a system that does not meet the requirements, this can lead to a lot of unnecessary problems that quickly translate into high costs. The right CMS, on the other hand, works both internally and externally and has a noticeable effect on efficiency and customer experience. Before analysing potential CMS candidates, it is therefore important to carefully analyse the framework conditions.
#Specialist article

CMS systems in comparison: finding the right content management system.

Porträt von Georg Obermayr
Georg Obermayr
08. January 2025
6 min reading time
  • #Specialist article

    Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies

    Porträt von Marita Plafka
    Marita Plafka
    10. December 2024
    11 min reading time

    Will accessible websites soon be required by law? The BFSG, which comes into force on 28 June 2025, is on everyone's lips. In our article, we explain what really lies behind this term - and why companies should start thinking about the topic now.

  • #Specialist article

    Website relaunch: A C-level topic

    Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.
    Matthias Bierich
    13. November 2024
    9 min reading time

    The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...

  • #Agency news

    schalk&friends is a Kirby CMS partner - and is thus expanding its tech stack

    Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.
    Matthias Bierich
    28. October 2024
    2 min reading time

    We are now certified Kirby partners! The modern tool from Germany expands our portfolio with a maximally flexible, high-performance solution for complex projects.

Jakob Barth-Christner is Head of Digital Marketing & Channels at Brainlab and in this role is responsible for everything related to digital communication – from CRM measures to paid campaigns and the digital platform to the website. We caught up with him for a chat.
Jakob Barth-Christner in a collared shirt and jumper, smiling against a white background.
#Digital transformation

Headless & effective: how the CMS of tomorrow works

Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.
Matthias Bierich
15. October 2024
2 min reading time
Expertise pays off. Courage too: After schalk&friends dared to reorganise internally in mid-2023 with a focus on the core areas of Consult, Code and Create, the agency is now one of the top 70 in the current hit list of German digital agencies.
#Agency news

Modern Marketing Winners

Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.
Matthias Bierich
29. May 2024
3 min reading time
  • #Specialist article

    Creative crisis? 4 tips that solve writer's block

    Porträt von Anna Thaler
    Anna Thaler
    28. March 2024
    3 min reading time

    Hello! <– Isn’t that a friendly, inviting introduction to this text? Do you perhaps even feel directly addressed, or, as they like to say in advertising jargon: “picked up”? Yes? How nice! It didn’t take much: Just a few weeks of throbbing headaches, gnawing self-doubt and anxious procrastination. In this...

  • #Specialist article

    Cookieless World - Why tracking is essential for companies

    Porträt von Roman Swoboda
    Roman Swoboda
    07. December 2023
    6 min reading time

    As modern marketing makers and experts in web tracking, we rely on qualified data for a successful digital marketing strategy and do not limit ourselves to tracking results. Cookieless tracking and thus the cookieless world is coming – and with it a change in the matter-of-factness with which data is...

  • #Specialist article

    That's the pinnacle!

    Porträt von Heng Liu
    Heng Liu
    21. November 2023
    6 min reading time

    How much isolation does remote work need? Can working from anywhere work? In this article, our colleague Gregor reveals why he achieves top performance at an altitude of 1865 metres - and where his favourite workplace in the world is.

schalk&friends expands its management team and brings Alex Reinhold, an experienced programming expert, onto the board. Why change is the only constant in his career - and which software he will be focussing on in the future.
Portrait of Alex Reinhold, who becomes Managing Director of schalk&friends
#Agency news

Development at the highest level: Alex Reinhold becomes Managing Director

Porträt von Heng Liu
Heng Liu
17. October 2023
2 min reading time