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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

We are now certified Kirby partners! The modern tool from Germany expands our portfolio with a maximally flexible, high-performance solution for complex projects.
#Agency news

schalk&friends is a Kirby CMS partner - and is thus expanding its tech stack

Florian Gmeinwieser
28. October 2024
2 min reading time
  • #Digital transformation

    Headless & effective: how the CMS of tomorrow works

    Florian Gmeinwieser
    15. October 2024
    2 min reading time

    Jakob Barth-Christner is Head of Digital Marketing & Channels at Brainlab and in this role is responsible for everything related to digital communication – from CRM measures to paid campaigns and the digital platform to the website. We caught up with him for a chat.

    Jakob Barth-Christner in a collared shirt and jumper, smiling against a white background.
  • #Agency news

    Modern Marketing Winners

    Florian Gmeinwieser
    29. May 2024
    3 min reading time

    Expertise pays off. Courage too: After schalk&friends dared to reorganise internally in mid-2023 with a focus on the core areas of Consult, Code and Create, the agency is now one of the top 70 in the current hit list of German digital agencies.

  • #Specialist article

    Creative crisis? 4 tips that solve writer's block

    Anna Thaler
    28. March 2024
    3 min reading time

    Hello! <– Isn’t that a friendly, inviting introduction to this text? Do you perhaps even feel directly addressed, or, as they like to say in advertising jargon: “picked up”? Yes? How nice! It didn’t take much: Just a few weeks of throbbing headaches, gnawing self-doubt and anxious procrastination. In this...

As modern marketing makers and experts in web tracking, we rely on qualified data for a successful digital marketing strategy and do not limit ourselves to tracking results. Cookieless tracking and thus the cookieless world is coming – and with it a change in the matter-of-factness with which data is...
#Specialist article

Cookieless World - Why tracking is essential for companies

Roman Swoboda
07. December 2023
6 min reading time
How much isolation does remote work need? Can working from anywhere work? In this article, our colleague Gregor reveals why he achieves top performance at an altitude of 1865 metres - and where his favourite workplace in the world is.
#Specialist article

That's the pinnacle!

Heng Liu
21. November 2023
6 min reading time
  • #Agency news

    Development at the highest level: Alex Reinhold becomes Managing Director

    Heng Liu
    17. October 2023
    2 min reading time

    schalk&friends expands its management team and brings Alex Reinhold, an experienced programming expert, onto the board. Why change is the only constant in his career - and which software he will be focussing on in the future.

    Portrait of Alex Reinhold, who becomes Managing Director of schalk&friends
  • #Specialist article

    Do we still need women's networks?

    eine Person
    Judith Steiert
    17. July 2023
    3 min reading time

    Is it really the case that such events no longer bring any added value because we as women now have equal rights in working life? Are they counterproductive in times of diversity and inclusion, or have they at least fallen out of time? Judith Steiert, organiser of the schalk&ladies events, discusses the views of science, customers and partners in this article.

  • #Digital transformation

    Do you know your digital maturity level?

    Roman Swoboda
    23. March 2023
    3 min reading time

    Do you know your digital maturity level? It tells you how digitalised your company is - and therefore how future-proof it is. The digital maturity level helps with this and therefore does not focus on a specific department or unit, but on success as a joint effort.

If you are using Universal Analytics and have not yet switched to Google Analytics 4, now is the perfect time to make the switch. Because by staying with Universal Analytics, you will not only miss out on the benefits of GA4 – the longer you wait, the more tangible disadvantages...
#Specialist article

The end is near - for Universal Analytics

Elias Hildebrand
10. March 2023
4 min reading time