Jakob Barth-Christner is Head of Digital Marketing & Channels at Brainlab and in this role is responsible for everything related to digital communication – from CRM measures to paid campaigns and the digital platform to the website. We caught up with him for a chat.

Why did Brainlab need a new CMS – what were the biggest pain points in your daily work and with the old website?

On the one hand, the old CMS was very cumbersome to use, slow and incredibly complicated. On the other hand, we acquired new subsidiaries whose presence needed to be managed elegantly, flexibly and future-proof in a centralised marketing department.

What was the decisive criterion for a headless approach with Kirby?

We wanted a sustainable, future-proof solution with maximum flexibility. With the headless CMS, we can integrate and display content dynamically via interfaces, from websites to apps, everywhere. The result: faster work, better scalability, future-proof technology – and optimum user-friendliness.

How long did it take to implement the project?

It must have taken over 12 months from the initial idea to realisation and go-live.

Have there already been any initial successes?

In my team, we have noticed a big improvement since day 1. We create content much faster, more visually and with a strong user-orientation. We are also moving six websites to the new system at the same time. The advantages of our approach are also evident here, for example in the modular system with different skins. Compared to a conventional project duration, we are practically moving at the speed of light. Goal achieved!

What happens now? PIM? DAM? Something completely different?

PIM and DAM are of course already integrated, which means that we are delighted with what we have achieved in the last few months. What’s coming next? I would say: stay tuned.