As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Meaningful interactions - what's behind them?
The top 11 digital trends of 2018: what will be important this year
The schalk&friends team, together with colleagues from strategy, programming, consulting, search engine optimisation and UX, has once again analysed the most important digital trends for this year. And these are the eleven digital trends – from AMP to voice search:
Voice Search
Voice search is on the rise. It is used to easily query topics, questions and keywords and obtain corresponding search results. Voice search is not only possible via smartphone and tablet, but also via desktop PC. All you need is a Google Chrome extension and voice search can also be...
Onpage analysis with the Website Checker
Regardless of whether website visitors want to buy a product, book a service or find out more about a topic: holistic and detailed content in the form of text, images and videos is relevant for every page.
Baidu
Newsroom
Chat bots: successful and automated customer communication
Does the call centre have to answer the same questions over and over again? Are you not reaching your target group with the FAQ section on your website? Do you want to offer your customers a 24/7 advice service?
Digital transformation
Digital technologies such as social media, mobile communication, the Internet of Things and business analytics are conquering the economy at an ever faster pace. The digital transformation not only stands for more efficient production, but also for a different approach to customers, for example. This broader understanding ultimately also reflects...
TYPO3 CMS
TYPO3 is an open source content management system or framework that can be used to create and manage even complex websites. This free CMS also offers inexperienced webmasters a good opportunity to create and optimise a website. There are currently well over 5,000 extensions for TYPO3 users on the market....
Social Responsibility
