As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Holistic content - what is important?
Featured Snippets - Are you already ranking at position 0 in Google search?
Featured snippets are highlighted snippets or info boxes that give the search engine user a direct answer to their search query and are displayed before the organic search results. Users are shown the answer directly without having to click on a search result. Google uses content from other sites and...
Top 5 free SEO tools
With the Google Search Console, formerly Google Webmaster Tools, you are informed directly by Google about the quality of your own website. Among other things, information on 404 errors, crawling status and blocked resources is displayed here. You also get an overview of the number of clicks, impressions and positions...
Meaningful interactions - what's behind them?
With its latest newsfeed update, Facebook has named Meaningful Interactions as the most important currency for increasing reach. The idea behind this is that it is no longer so important how many people are simply reached, but how many people react to the post – in other words, how many...
The top 11 digital trends of 2018: what will be important this year
Voice Search
Onpage analysis with the Website Checker
Regardless of whether website visitors want to buy a product, book a service or find out more about a topic: holistic and detailed content in the form of text, images and videos is relevant for every page.
Baidu
Baidu is the most widely used search engine in China. While Google is the number one search engine in the USA and Europe, the Baidu search engine dominates the search engine market in China. Companies that operate a website for the Chinese market should work according to the rules for...
Newsroom
The schalk&friends newsroom is the website’s digital content hub that brings together all the news. Clearly presented, it provides an overview of all the content that you regularly publish. The editors have no extra work. Our product offers interfaces to all relevant social media networks and blog engines. This means...
Chat bots: successful and automated customer communication
