Digital
Marketing
News

You’ve invested a lot of time, effort and money in your website. All the key information is there, every compelling argument has been clearly set out, and every benefit your business offers has been showcased to its best advantage. And yet users are still leaving before a conversion takes place. But why?

AI response systems are changing how content is found. But instead of serious strategies, the first offers for "GEO rankings" or "AI SEO optimisation" are popping up in many places. Why such promises are mostly nonsense - and what really matters with GEO/LLM Visibility.

Many companies start their digital marketing with a single tool - be it a content management system for the website or a CRM for managing customer data. And that's perfectly fine. But the more complex the requirements become, the clearer it becomes: A single system can never cover all tasks. Why? Because the requirements in modern marketing are diverse and highly complex.

Regular security and system updates for CMS systems - is that really necessary? Many customers ask us why this is necessary - after all, updates are often associated with effort and costs. The answer is simple: putting off updates saves money in the short term, but jeopardises security and performance and even your good reputation in the long term. Here you can find out what updates do, what risks arise if they are ignored and why they are simply indispensable.