As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
GEO ranking? Anyone who sells this has not understood GEO optimisation.
Shopify&Automation
The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.
Why a SaaS platform is ideal for the requirements of your company
Many companies continue to use established e-commerce systems such as Magento, Oxid or Shopware 5, which have usually grown historically and are often highly customised - and this is becoming more and more of a problem. Every customised solution increases complexity and maintenance costs, and every intervention reduces adaptability.
Marketing systems: Why a single system is often not enough - and how your system landscape becomes a success factor.
Many companies start their digital marketing with a single tool - be it a content management system for the website or a CRM for managing customer data. And that's perfectly fine. But the more complex the requirements become, the clearer it becomes: A single system can never cover all tasks. Why? Because the requirements in modern marketing are diverse and highly complex.
Intelligent website search with AI: Algolia.
Why regular updates are essential for CMS systems
CMS systems in comparison: finding the right content management system.
Choosing a content management system (CMS) is about much more than just technology. As the digital control centre, a CMS influences the overall impact of a website. And in the best case scenario, it does so sustainably. "Which CMS is the best?" is the question our customers ask at the start of every one of our online projects, regardless of whether it's a microsite, multi-brand website or online shop. Our answer is simple: "The best CMS is the one that suits you best." If the decision is made prematurely in favour of a system that does not meet the requirements, this can lead to a lot of unnecessary problems that quickly translate into high costs. The right CMS, on the other hand, works both internally and externally and has a noticeable effect on efficiency and customer experience. Before analysing potential CMS candidates, it is therefore important to carefully analyse the framework conditions.
Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies
Will accessible websites soon be required by law? The BFSG, which comes into force on 28 June 2025, is on everyone's lips. In our article, we explain what really lies behind this term - and why companies should start thinking about the topic now.
Website relaunch: A C-level topic
The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...
Creative crisis? 4 tips that solve writer's block
