As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
4 tips for creating optimised SEO texts
Ranking 2020: schalk&friends grows twice as fast as the market
The Munich-based digital agency schalk&friends achieved significant growth in the past calendar year: The agency, which was founded in 1999, increased its total fee revenue by 26.3% to €5.7 million, putting it in 69th place among Germany’s largest digital agencies (previous year: 75th). Particularly pleasing: schalk&friends thus grew by more...
Recognising search intent in order to sustainably improve the ranking
As a webmaster who really wants to provide suitable content, you have to ask yourself what the goals and intentions behind search queries are. What do users really want to know? What results do they expect behind the search query? And for this very reason, it is important to understand...
Pillar page and SEO: improved ranking through content clusters
When it comes to the structure of website content and improving keyword rankingsat the same time, the pillar page is often used. Have you never heard of a pillar page? In this article we will introduce you to the concept of a pillar page.
Advertising on TikTok: what do you need to know?
SXO - Search Experience Optimisation
Google's Mobile First Index
The increasing relevance of mobile website optimisation has received a further boost this year. On everyone’s lips since 2016, Google officially announced the first roll-out for the switch to the mobile-first index in March 2018. But what does this mean in concrete terms for individual webmasters? What needs to be...
Holistic content - what is important?
Holistic content refers to the grouping of several keywords on one topic and the resulting landing page or text. This means that similar topics are grouped together and dealt with extensively and in detail on one page. Instead of creating a separate page for each individual keyword, one page is...
Featured Snippets - Are you already ranking at position 0 in Google search?
Featured snippets are highlighted snippets or info boxes that give the search engine user a direct answer to their search query and are displayed before the organic search results. Users are shown the answer directly without having to click on a search result. Google uses content from other sites and...
Top 5 free SEO tools
