As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Trends 2021: data management, automation and verticalisation
Podcast as part of your content marketing strategy: instructions & tips
Users are listening more and more to podcasts. This format is therefore also becoming interesting for many brands and companies. Would you like to integrate this type of content into your strategy? In this article, our experts have compiled numerous tips on this topic!
Employer branding measures on social media channels
Our experts tell you here which social media channels & content are best suited to your employer branding strategy.
4 tips for creating optimised SEO texts
For a long time, the term “SEO texts” was understood to mean overcrowded content in which a keyword was used as often as possible. This measure no longer works today and has been replaced by the creation of relevant and user-friendly content. In this article, we present useful tips and...
Ranking 2020: schalk&friends grows twice as fast as the market
Recognising search intent in order to sustainably improve the ranking
Pillar page and SEO: improved ranking through content clusters
When it comes to the structure of website content and improving keyword rankingsat the same time, the pillar page is often used. Have you never heard of a pillar page? In this article we will introduce you to the concept of a pillar page.
Advertising on TikTok: what do you need to know?
Since January 2019, it has been possible to place adverts on TikTok – with a choice of formats and cost models.
SXO - Search Experience Optimisation
Search engine optimisation is now on everyone’s lips and is carried out by numerous SEO managers in a wide variety of ways. While a few years ago it was common practice to place a so-called SEO text including keyword stuffing just before the footer of the website, search engine optimisation...
Google's Mobile First Index
