As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies
Website relaunch: A C-level topic
The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...
Creative crisis? 4 tips that solve writer's block
Hello! <– Isn’t that a friendly, inviting introduction to this text? Do you perhaps even feel directly addressed, or, as they like to say in advertising jargon: “picked up”? Yes? How nice! It didn’t take much: Just a few weeks of throbbing headaches, gnawing self-doubt and anxious procrastination. In this...
Cookieless World - Why tracking is essential for companies
As modern marketing makers and experts in web tracking, we rely on qualified data for a successful digital marketing strategy and do not limit ourselves to tracking results. Cookieless tracking and thus the cookieless world is coming – and with it a change in the matter-of-factness with which data is...
That's the pinnacle!
Do we still need women's networks?
The end is near - for Universal Analytics
Do you use Universal Analytics? From July 1, 2023, the platform will no longer process data. And it’s not worth waiting any longer. The sooner you switch to Google Analytics 4 – GA4 for short – the fewer disadvantages you will face.
Building trust online: the three building blocks!
“Nothing worth having is easy to get”: Theodore Roosevelt, from whom we borrowed this quote, already knew this – and you probably know it from your daily work too. In our view, the greatest asset worth having is trust. Because it is the basis for the success of every relationship...
Engagement at first click - the two biggest trends in CRM 2022
SMEs and large corporations, unicorns and hidden champions, start-ups and traditional companies: the majority of companies have been busy investing in the expansion of their digital infrastructure in recent weeks and months. This also applies to CRM systems in particular. Industry experts no longer see them as isolated software, but...
Digital Trend Monitor 2021 - What's coming, what's taking off, what's flying.
