The Munich-based agency schalk&friends wants to take the digital transformation of its clients to a new level and has brought in reinforcements:
UX/UI expert Oliver Plursch is now heading up the digital specialists’ creative team as Creative Director.

The 51-year-old communications design graduate previously worked for Vodafone with his own agency. As part of his mandate there, Plursch was responsible for the conception, testing and design of the online marketing of the landline portfolio for new and existing customers. In addition, the UX/UI expert gained many years of experience as a freelancer in conception and design for well-known clients such as Burda Media, Deutsche Telekom, Kabel Deutschland and O²/Telefonica. The owner-managed digital agency schalk&friends develops strategies and concepts for digital transformation and digital marketing for its primarily medium-sized clients. In addition to customised structural and technical system solutions, the Munich-based company always provides approaches for brand management and assertive communication.

Matthias Bierich, Managing Director of schalk&friends: “Creation is an important cog in the interplay with other disciplines in order to continuously expand the added value for the end customer. In Oliver Plursch, we have found someone who, thanks to his experience in the UX/UI field, always has an eye on the entire optimisation potential of the projects.”