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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

The schalk&friends team, together with colleagues from strategy, programming, consulting, search engine optimisation and UX, has once again analysed the most important digital trends for this year. And these are the eleven digital trends – from AMP to voice search:
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The top 11 digital trends of 2018: what will be important this year

Porträt von Elias Hildebrand
Elias Hildebrand
15. March 2018
9 min reading time
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    Voice Search

    Porträt von Roman Swoboda
    Roman Swoboda
    06. October 2017
    3 min reading time

    Voice search is on the rise. It is used to easily query topics, questions and keywords and obtain corresponding search results. Voice search is not only possible via smartphone and tablet, but also via desktop PC. All you need is a Google Chrome extension and voice search can also be...

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    Onpage analysis with the Website Checker

    Porträt von Roman Swoboda
    Roman Swoboda
    25. May 2017
    4 min reading time

    Regardless of whether website visitors want to buy a product, book a service or find out more about a topic: holistic and detailed content in the form of text, images and videos is relevant for every page.

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    Baidu

    Porträt von Tim Kallenbach
    Tim Kallenbach
    05. May 2017
    3 min reading time

    Baidu is the most widely used search engine in China. While Google is the number one search engine in the USA and Europe, the Baidu search engine dominates the search engine market in China. Companies that operate a website for the Chinese market should work according to the rules for...

The schalk&friends newsroom is the website’s digital content hub that brings together all the news. Clearly presented, it provides an overview of all the content that you regularly publish. The editors have no extra work. Our product offers interfaces to all relevant social media networks and blog engines. This means...
#Specialist article

Newsroom

Porträt von Roman Swoboda
Roman Swoboda
11. April 2017
1 min reading time
Does the call centre have to answer the same questions over and over again? Are you not reaching your target group with the FAQ section on your website? Do you want to offer your customers a 24/7 advice service?
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Chat bots: successful and automated customer communication

Porträt von Tim Kallenbach
Tim Kallenbach
11. April 2017
2 min reading time
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    Digital transformation

    Porträt von Roman Swoboda
    Roman Swoboda
    14. May 2016
    2 min reading time

    Digital technologies such as social media, mobile communication, the Internet of Things and business analytics are conquering the economy at an ever faster pace. The digital transformation not only stands for more efficient production, but also for a different approach to customers, for example. This broader understanding ultimately also reflects...

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    TYPO3 CMS

    Porträt von Georg Obermayr
    Georg Obermayr
    28. January 2014
    < 1 min reading time

    TYPO3 is an open source content management system or framework that can be used to create and manage even complex websites. This free CMS also offers inexperienced webmasters a good opportunity to create and optimise a website. There are currently well over 5,000 extensions for TYPO3 users on the market....

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    Social Responsibility

    Porträt von Tim Kallenbach
    Tim Kallenbach
    25. March 2013
    2 min reading time

    For us, fair co-operation is the prerequisite for trusting and successful work. This applies both to the way we treat each other in our team and to our often very long-standing business relationships with our customers. For us, acting responsibly means not just putting our corporate social responsibility on paper,...