TYPO3 CMS

AI response systems are changing how content is found. But instead of serious strategies, the first offers for "GEO rankings" or "AI SEO optimisation" are popping up in many places. Why such promises are mostly nonsense - and what really matters with GEO/LLM Visibility.

The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.

Many companies continue to use established e-commerce systems such as Magento, Oxid or Shopware 5, which have usually grown historically and are often highly customised - and this is becoming more and more of a problem. Every customised solution increases complexity and maintenance costs, and every intervention reduces adaptability.