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As a webmaster who really wants to provide suitable content, you have to ask yourself what the goals and intentions behind search queries are. What do users really want to know? What results do they expect behind the search query? And for this very reason, it is important to understand...

When it comes to the structure of website content and improving keyword rankingsat the same time, the pillar page is often used. Have you never heard of a pillar page? In this article we will introduce you to the concept of a pillar page.

Since January 2019, it has been possible to place adverts on TikTok – with a choice of formats and cost models.

Holistic content refers to the grouping of several keywords on one topic and the resulting landing page or text. This means that similar topics are grouped together and dealt with extensively and in detail on one page. Instead of creating a separate page for each individual keyword, one page is...

Featured snippets are highlighted snippets or info boxes that give the search engine user a direct answer to their search query and are displayed before the organic search results. Users are shown the answer directly without having to click on a search result. Google uses content from other sites and...

With the Google Search Console, formerly Google Webmaster Tools, you are informed directly by Google about the quality of your own website. Among other things, information on 404 errors, crawling status and blocked resources is displayed here. You also get an overview of the number of clicks, impressions and positions...