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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

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Many companies start their digital marketing with a single tool - be it a content management system for the website or a CRM for managing customer data. And that's perfectly fine. But the more complex the requirements become, the clearer it becomes: A single system can never cover all tasks. Why? Because the requirements in modern marketing are diverse and highly complex.

#Specialist article

Marketing systems: Why a single system is often not enough - and how your system landscape becomes a success factor.

Georg Obermayr

11. April 2025

4 min reading time

#Digital transformation #Specialist article

Intelligent website search with AI: Algolia.

Georg Obermayr

28. March 2025

5 min reading time

Today, a powerful search function is no longer a nice-to-have, but a significant sales driver. Users who find what they are looking for quickly stay longer, convert better and come back again. If this efficiency is lacking, frustration, high bounce rates and unnecessary support costs arise.

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Why regular updates are essential for CMS systems

Georg Obermayr

22. January 2025

5 min reading time

Regular security and system updates for CMS systems - is that really necessary? Many customers ask us why this is necessary - after all, updates are often associated with effort and costs. The answer is simple: putting off updates saves money in the short term, but jeopardises security and performance and even your good reputation in the long term. Here you can find out what updates do, what risks arise if they are ignored and why they are simply indispensable.

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CMS systems in comparison: finding the right content management system.

Georg Obermayr

08. January 2025

6 min reading time

Choosing a content management system (CMS) is about much more than just technology. As the digital control centre, a CMS influences the overall impact of a website. And in the best case scenario, it does so sustainably. "Which CMS is the best?" is the question our customers ask at the start of every one of our online projects, regardless of whether it's a microsite, multi-brand website or online shop. Our answer is simple: "The best CMS is the one that suits you best." If the decision is made prematurely in favour of a system that does not meet the requirements, this can lead to a lot of unnecessary problems that quickly translate into high costs. The right CMS, on the other hand, works both internally and externally and has a noticeable effect on efficiency and customer experience. Before analysing potential CMS candidates, it is therefore important to carefully analyse the framework conditions.

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Will accessible websites soon be required by law? The BFSG, which comes into force on 28 June 2025, is on everyone's lips. In our article, we explain what really lies behind this term - and why companies should start thinking about the topic now.

#Specialist article

Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies

Marita Plafka

10. December 2024

11 min reading time

The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...

#Specialist article

Website relaunch: A C-level topic

Matthias Bierich

13. November 2024

9 min reading time

#Specialist article

Creative crisis? 4 tips that solve writer's block

Anna Thaler

28. March 2024

3 min reading time

Hello! <– Isn’t that a friendly, inviting introduction to this text? Do you perhaps even feel directly addressed, or, as they like to say in advertising jargon: “picked up”? Yes? How nice! It didn’t take much: Just a few weeks of throbbing headaches, gnawing self-doubt and anxious procrastination. In this...

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#Specialist article

Cookieless World - Why tracking is essential for companies

Roman Swoboda

07. December 2023

6 min reading time

As modern marketing makers and experts in web tracking, we rely on qualified data for a successful digital marketing strategy and do not limit ourselves to tracking results. Cookieless tracking and thus the cookieless world is coming – and with it a change in the matter-of-factness with which data is...

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#Specialist article

That's the pinnacle!

Heng Liu

21. November 2023

6 min reading time

How much isolation does remote work need? Can working from anywhere work? In this article, our colleague Gregor reveals why he achieves top performance at an altitude of 1865 metres - and where his favourite workplace in the world is.

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Is it really the case that such events no longer bring any added value because we as women now have equal rights in working life? Are they counterproductive in times of diversity and inclusion, or have they at least fallen out of time? Judith Steiert, organiser of the schalk&ladies events, discusses the views of science, customers and partners in this article.