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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

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Munich, 11 November 2019. Medical technology meets digital agency: Brainlab and schalk&friends are creating individual infrastructures and cooperative workflows to implement a new model of collaboration. The aim is to build a flexible team of expertise comprising around 50 employees from various disciplines. To this end, Brainlab’s communications and marketing...

#Agency news

Brainlab and schalk&friends realise innovative agency model

Tobias Schalkhausser

11. November 2019

3 min reading time

#Specialist article

SXO - Search Experience Optimisation

Daniel Milojevic

18. June 2019

2 min reading time

Search engine optimisation is now on everyone’s lips and is carried out by numerous SEO managers in a wide variety of ways. While a few years ago it was common practice to place a so-called SEO text including keyword stuffing just before the footer of the website, search engine optimisation...

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Google's Mobile First Index

Markus Killius

29. June 2018

3 min reading time

The increasing relevance of mobile website optimisation has received a further boost this year. On everyone’s lips since 2016, Google officially announced the first roll-out for the switch to the mobile-first index in March 2018. But what does this mean in concrete terms for individual webmasters? What needs to be...

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#Specialist article

Holistic content - what is important?

Tim Kallenbach

22. June 2018

2 min reading time

Holistic content refers to the grouping of several keywords on one topic and the resulting landing page or text. This means that similar topics are grouped together and dealt with extensively and in detail on one page. Instead of creating a separate page for each individual keyword, one page is...

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Featured snippets are highlighted snippets or info boxes that give the search engine user a direct answer to their search query and are displayed before the organic search results. Users are shown the answer directly without having to click on a search result. Google uses content from other sites and...

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Featured Snippets - Are you already ranking at position 0 in Google search?

Roman Swoboda

21. June 2018

2 min reading time

With the Google Search Console, formerly Google Webmaster Tools, you are informed directly by Google about the quality of your own website. Among other things, information on 404 errors, crawling status and blocked resources is displayed here. You also get an overview of the number of clicks, impressions and positions...

#Specialist article

Top 5 free SEO tools

Elias Hildebrand

11. June 2018

4 min reading time

#Specialist article

Meaningful interactions - what's behind them?

Markus Killius

01. June 2018

1 min reading time

With its latest newsfeed update, Facebook has named Meaningful Interactions as the most important currency for increasing reach. The idea behind this is that it is no longer so important how many people are simply reached, but how many people react to the post – in other words, how many...

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#Specialist article

The top 11 digital trends of 2018: what will be important this year

Elias Hildebrand

15. March 2018

9 min reading time

The schalk&friends team, together with colleagues from strategy, programming, consulting, search engine optimisation and UX, has once again analysed the most important digital trends for this year. And these are the eleven digital trends – from AMP to voice search:

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Voice Search

Roman Swoboda

06. October 2017

3 min reading time

Voice search is on the rise. It is used to easily query topics, questions and keywords and obtain corresponding search results. Voice search is not only possible via smartphone and tablet, but also via desktop PC. All you need is a Google Chrome extension and voice search can also be...

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Regardless of whether website visitors want to buy a product, book a service or find out more about a topic: holistic and detailed content in the form of text, images and videos is relevant for every page.