As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
Pillar page and SEO: improved ranking through content clusters
Advertising on TikTok: what do you need to know?
Since January 2019, it has been possible to place adverts on TikTok – with a choice of formats and cost models.
Brainlab and schalk&friends realise innovative agency model
Munich, 11 November 2019. Medical technology meets digital agency: Brainlab and schalk&friends are creating individual infrastructures and cooperative workflows to implement a new model of collaboration. The aim is to build a flexible team of expertise comprising around 50 employees from various disciplines. To this end, Brainlab’s communications and marketing...
SXO - Search Experience Optimisation
Search engine optimisation is now on everyone’s lips and is carried out by numerous SEO managers in a wide variety of ways. While a few years ago it was common practice to place a so-called SEO text including keyword stuffing just before the footer of the website, search engine optimisation...
Google's Mobile First Index
Holistic content - what is important?
Featured Snippets - Are you already ranking at position 0 in Google search?
Featured snippets are highlighted snippets or info boxes that give the search engine user a direct answer to their search query and are displayed before the organic search results. Users are shown the answer directly without having to click on a search result. Google uses content from other sites and...
Top 5 free SEO tools
With the Google Search Console, formerly Google Webmaster Tools, you are informed directly by Google about the quality of your own website. Among other things, information on 404 errors, crawling status and blocked resources is displayed here. You also get an overview of the number of clicks, impressions and positions...
Meaningful interactions - what's behind them?
With its latest newsfeed update, Facebook has named Meaningful Interactions as the most important currency for increasing reach. The idea behind this is that it is no longer so important how many people are simply reached, but how many people react to the post – in other words, how many...
The top 11 digital trends of 2018: what will be important this year
