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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

Is it really the case that such events no longer bring any added value because we as women now have equal rights in working life? Are they counterproductive in times of diversity and inclusion, or have they at least fallen out of time? Judith Steiert, organiser of the schalk&ladies events, discusses the views of science, customers and partners in this article.
#Specialist article

Do we still need women's networks?

  • #Digital transformation

    Do you know your digital maturity level?

    Porträt von Roman Swoboda
    Roman Swoboda
    23. March 2023
    3 min reading time

    Do you know your digital maturity level? It tells you how digitalised your company is - and therefore how future-proof it is. The digital maturity level helps with this and therefore does not focus on a specific department or unit, but on success as a joint effort.

    Read More
  • #Specialist article

    The end is near - for Universal Analytics

    Porträt von Elias Hildebrand
    Elias Hildebrand
    10. March 2023
    4 min reading time

    If you are using Universal Analytics and have not yet switched to Google Analytics 4, now is the perfect time to make the switch. Because by staying with Universal Analytics, you will not only miss out on the benefits of GA4 – the longer you wait, the more tangible disadvantages...

    Read More
  • #Specialist article

    Building trust online: the three building blocks!

    Porträt von Roman Swoboda
    Roman Swoboda
    28. July 2022
    3 min reading time

    “Nothing worth having is easy to get”: Theodore Roosevelt, from whom we borrowed this quote, already knew this – and you probably know it from your daily work too. In our view, the greatest asset worth having is trust. Because it is the basis for the success of every relationship...

    Read More
We have reason to celebrate! Once again, we can count ourselves among the top 70 full-service digital agencies in Germany. To be precise, we are in 69th place in the official agency ranking. The market has grown strongly – and we have grown with it. More turnover, more projects, more...
#Agency news

Looking at the big picture pays off!

Porträt von Tim Kallenbach
Tim Kallenbach
24. May 2022
2 min reading time
When it comes to digital data, Pimcore is the leading open source software (OSS) on the market. Thanks to its high level of functionality, the software is a kind of Swiss army knife: the tool has many useful components, which in turn offer many functions for the user.
#Digital transformation

What is Pimcore?

Porträt von Georg Obermayr
Georg Obermayr
20. April 2022
5 min reading time
  • #Agency news

    Oliver Plursch becomes new Creative Director at schalk&friends

    Porträt von Sandra Schnabel
    Sandra Schnabel
    09. March 2022
    1 min reading time

    The Munich-based agency schalk&friends wants to take the digital transformation of its customers to a new level and has brought in reinforcements: UX/UI expert Oliver Plursch is now heading up the digital specialists' creative team as Creative Director.

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  • #Marketing trends

    Part 4: Hear and be heard

    Porträt von Elias Hildebrand
    Elias Hildebrand
    09. March 2022
    4 min reading time

    At the New York Times, they are now at the heart of the corporate strategy, and podcasts have also established themselves here in Germany. We expect the market to consolidate and grow up in 2022. For companies, there are two basic utilisation scenarios for podcast marketing.

    Read More
  • #Marketing trends

    Part 3: Talent snapshot 2022

    Porträt von Elias Hildebrand
    Elias Hildebrand
    09. March 2022
    4 min reading time

    3,900,000 people. The number of people of working age in Germany will decrease by this amount by 2030. A reduction of 10.2 million people is expected by 2060. Companies will only be able to draw from an ever smaller pool of talent. These figures are a clear indication of demographic...

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Ambitious, solution-orientated, pragmatic and realistic – that’s how our customers know us. And we remained true to these principles in our search for the relevant trends and topics for 2022. It’s not about jumping on every new digital hype. Rather, the whole thing can be seen as a guideline. This...
#Marketing trends

Part 2: The direct line to the customer

Porträt von Elias Hildebrand
Elias Hildebrand
23. February 2022
6 min reading time

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Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.
Matthias Bierich
Managing Director

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