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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

Many companies start their digital marketing with a single tool - be it a content management system for the website or a CRM for managing customer data. And that's perfectly fine. But the more complex the requirements become, the clearer it becomes: A single system can never cover all tasks. Why? Because the requirements in modern marketing are diverse and highly complex.
#Specialist article

Marketing systems: Why a single system is often not enough - and how your system landscape becomes a success factor.

Georg Obermayr
11. April 2025
4 min reading time
  • #Digital transformation #Specialist article

    Intelligent website search with AI: Algolia.

    Georg Obermayr
    28. March 2025
    5 min reading time

    Today, a powerful search function is no longer a nice-to-have, but a significant sales driver. Users who find what they are looking for quickly stay longer, convert better and come back again. If this efficiency is lacking, frustration, high bounce rates and unnecessary support costs arise.

Exciting contrasts, new possibilities. 2025 promises to be an exciting year for design and new technologies are constantly opening up new possibilities. Our top 5 trends give you a flavour of the direction the journey will take.
#Marketing trends

Top 5 web design trends for 2025

Frau mit dunklem Haar, trägt ein schwarzes T-Shirt und blickt vor einem schlichten Hintergrund direkt in die Kamera.
Michaela Gressbach
27. January 2025
2 min reading time
Automation, hyper-personalisation, further development of search technology - these trends will continue in 2025. The digital world remains dynamic. In 2025, online marketing will still be characterised by far-reaching automation. AI agents will take over more and more routine tasks and innovations such as AI-supported personalisation will create completely new and highly individualised user experiences. We at schalk&friends recognise these five key trends:
#Marketing trends

Top 5 online marketing trends for 2025

Daniel Milojevic
27. January 2025
4 min reading time
  • #Specialist article

    Why regular updates are essential for CMS systems

    Georg Obermayr
    22. January 2025
    5 min reading time

    Regular security and system updates for CMS systems - is that really necessary? Many customers ask us why this is necessary - after all, updates are often associated with effort and costs. The answer is simple: putting off updates saves money in the short term, but jeopardises security and performance and even your good reputation in the long term. Here you can find out what updates do, what risks arise if they are ignored and why they are simply indispensable.

  • #Specialist article

    CMS systems in comparison: finding the right content management system.

    Georg Obermayr
    08. January 2025
    6 min reading time

    Choosing a content management system (CMS) is about much more than just technology. As the digital control centre, a CMS influences the overall impact of a website. And in the best case scenario, it does so sustainably. "Which CMS is the best?" is the question our customers ask at the start of every one of our online projects, regardless of whether it's a microsite, multi-brand website or online shop. Our answer is simple: "The best CMS is the one that suits you best." If the decision is made prematurely in favour of a system that does not meet the requirements, this can lead to a lot of unnecessary problems that quickly translate into high costs. The right CMS, on the other hand, works both internally and externally and has a noticeable effect on efficiency and customer experience. Before analysing potential CMS candidates, it is therefore important to carefully analyse the framework conditions.

  • #Specialist article

    Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies

    Marita Plafka
    10. December 2024
    11 min reading time

    Will accessible websites soon be required by law? The BFSG, which comes into force on 28 June 2025, is on everyone's lips. In our article, we explain what really lies behind this term - and why companies should start thinking about the topic now.

The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...
#Specialist article

Website relaunch: A C-level topic

Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.
Matthias Bierich
13. November 2024
9 min reading time