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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

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The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.

#Digital transformation #Specialist article

Shopify&Automation

Georg Obermayr

25. July 2025

4 min reading time

#Specialist article

Why a SaaS platform is ideal for the requirements of your company

Georg Obermayr

24. July 2025

4 min reading time

Many companies continue to use established e-commerce systems such as Magento, Oxid or Shopware 5, which have usually grown historically and are often highly customised - and this is becoming more and more of a problem. Every customised solution increases complexity and maintenance costs, and every intervention reduces adaptability.

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#Digital transformation

AI in practice

Georg Obermayr

23. July 2025

2 min reading time

Everyone is talking about artificial intelligence! But only a few are really using it efficiently - and even fewer understand the potential it already harbours, especially for medium-sized companies. This is exactly where we come in: Our AI hackthons create a space where you can get stuck in, experiment, learn - and end up with tangible results.

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#Specialist article

Marketing systems: Why a single system is often not enough - and how your system landscape becomes a success factor.

Georg Obermayr

11. April 2025

4 min reading time

Many companies start their digital marketing with a single tool - be it a content management system for the website or a CRM for managing customer data. And that's perfectly fine. But the more complex the requirements become, the clearer it becomes: A single system can never cover all tasks. Why? Because the requirements in modern marketing are diverse and highly complex.

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Today, a powerful search function is no longer a nice-to-have, but a significant sales driver. Users who find what they are looking for quickly stay longer, convert better and come back again. If this efficiency is lacking, frustration, high bounce rates and unnecessary support costs arise.

#Digital transformation #Specialist article

Intelligent website search with AI: Algolia.

Georg Obermayr

28. March 2025

5 min reading time

User First, beauty Second: Why user-centricity is the top priority in 2025. Digital change is rapid. Aesthetic design alone is no longer enough to convince users. In 2025, the focus will be on true user-centricity: UX must be functional, inclusive and strategically thought through in order to offer added value. Our top 5 trends show how the user experience of the future can be designed and why it is essential.

#Marketing trends

Top 5 UX trends for 2025

Helena Stangl

27. January 2025

4 min reading time

#Marketing trends

Top 5 technology trends for 2025

Georg Obermayr

27. January 2025

2 min reading time

The digital world is on the move and new technologies are changing how companies reach their target groups. These trends open up exciting opportunities for marketing and branding - from more efficient working to innovative ways to inspire customers. At schalk&friends, we have a particular focus on these trends for 2025.

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#Marketing trends

Top 5 web design trends for 2025

Michaela Gressbach

27. January 2025

2 min reading time

Exciting contrasts, new possibilities. 2025 promises to be an exciting year for design and new technologies are constantly opening up new possibilities. Our top 5 trends give you a flavour of the direction the journey will take.

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#Marketing trends

Top 5 online marketing trends for 2025

Daniel Milojevic

27. January 2025

4 min reading time

Automation, hyper-personalisation, further development of search technology - these trends will continue in 2025. The digital world remains dynamic. In 2025, online marketing will still be characterised by far-reaching automation. AI agents will take over more and more routine tasks and innovations such as AI-supported personalisation will create completely new and highly individualised user experiences. We at schalk&friends recognise these five key trends:

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Regular security and system updates for CMS systems - is that really necessary? Many customers ask us why this is necessary - after all, updates are often associated with effort and costs. The answer is simple: putting off updates saves money in the short term, but jeopardises security and performance and even your good reputation in the long term. Here you can find out what updates do, what risks arise if they are ignored and why they are simply indispensable.