Website relaunch: Klafs | schalk&friends

The challenge

Just don't break a sweat

From the spacious wellness landscape to the space-saving cabinet sauna – on the KLAFS website you can find exactly the heat source that suits you. However, the diversity of the product range is also the biggest challenge when creating the new website: How do you guide users through the extensive range to the right sauna for them?

Goal

Don't search – find

What does KLAFS need? A new, clearly structured homepage that informs, but above all inspires. A site where you don’t have to search long for the perfect sauna, but can find it easily. With the help of a well thought-out UX journey, users should always end up exactly where they want to go – from the first suggestion to the individual product solution.

Order

Bring the heat

A website that makes you feel good. A digital place where you can immerse yourself in ideas and browse. More inspiration, more emotionality, more less. The list of requirements for the relaunch of the KLAFS homepage is long. An extensive UX audit helped to prioritize them. On this basis, the site is to be reworked in a structured way together with KLAFS and then rolled out again in the new, airier editorial design.

Solution

Stimulating and relaxing

We radically streamlined the KLAFS website for the relaunch. From the user journey to the layout to the finished code: All levels of the website were rethought and redesigned. The division of the site into Private and Professional ensures a target group-oriented layout from the very first click.

Inspiration through innovation

The entire website is now perfectly aligned with the new editorial approach, which is also reflected in the magazine layout and the modern and explorative design. The interactive modules “Sauna Finder” and “S1 Configurator” are not only particularly popular with users – they also clearly set the KLAFS website apart from its competitors and emphasize the innovative aspect of the brand.

CLICK HERE FOR THE KLAFS WEBSITE

Wellness for the eyes

Services

What you will learn in this case: