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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

Hardly any other term is currently being promoted as aggressively in digital marketing as ‘AI readiness’. Websites are to be optimised for artificial intelligence, content prepared for large language models, and brands made visible to generative search systems. It sounds like an entirely new discipline. With new rules. And, not infrequently, like a good reason to completely rebuild the existing website.
Twelve laptops are arranged in a grid. One laptop is shown enlarged, with the letters ‘AI’ displayed on its screen.
#Digital transformation #Website relaunch

No AI, No Chance? Fact-Checking the AI Readiness Myth

Matthias Bierich
25. September 2026
6 min reading time
  • #Digital transformation #Specialist article

    Shopify&Automation

    Porträt von Georg Obermayr
    Georg Obermayr
    25. July 2025
    3 min reading time

    The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.

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  • #Digital transformation

    AI in practice

    Porträt von Georg Obermayr
    Georg Obermayr
    23. July 2025
    2 min reading time

    Everyone is talking about artificial intelligence! But only a few are really using it efficiently - and even fewer understand the potential it already harbours, especially for medium-sized companies. This is exactly where we come in: Our AI hackthons create a space where you can get stuck in, experiment, learn - and end up with tangible results.

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  • #Digital transformation #Specialist article

    Intelligent website search with AI: Algolia.

    Porträt von Georg Obermayr
    Georg Obermayr
    28. March 2025
    4 min reading time

    Today, a powerful search function is no longer a nice-to-have, but a significant sales driver. Users who find what they are looking for quickly stay longer, convert better and come back again. If this efficiency is lacking, frustration, high bounce rates and unnecessary support costs arise.

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Jakob Barth-Christner is Head of Digital Marketing & Channels at Brainlab and in this role is responsible for everything related to digital communication – from CRM measures to paid campaigns and the digital platform to the website. We caught up with him for a chat.
Portrait von Jakob Barth-Christner
#Digital transformation

Headless & effective: how the CMS of tomorrow works

Matthias Bierich
15. October 2024
1 min reading time
Do you know your digital maturity level? It tells you how digitalised your company is - and therefore how future-proof it is. The digital maturity level helps with this and therefore does not focus on a specific department or unit, but on success as a joint effort.
#Digital transformation

Do you know your digital maturity level?

Matthias Bierich
23. March 2023
3 min reading time
  • #Digital transformation

    What is Pimcore?

    Porträt von Georg Obermayr
    Georg Obermayr
    20. April 2022
    5 min reading time

    When it comes to digital data, Pimcore is the leading open source software (OSS) on the market. Thanks to its high level of functionality, the software is a kind of Swiss army knife: the tool has many useful components, which in turn offer many functions for the user.

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Extensive knowledge is the main requirement for exceptional results. Let's work together to make your ideas, inspirations and visions fit for the future.

Matthias Bierich, Managing Director

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