As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
These 7 usability mistakes are costing you conversions Read More
What distinguishes a website that converts from one that just looks good? It’s often the little things that make a big difference. A button that’s two pixels too small. A link that doesn’t look like a link. A form field that nobody needs. These details can make the difference between someone taking the bait – or clicking away in frustration.
GEO ranking? Anyone who sells this has not understood GEO optimisation. Read More
AI response systems are changing how content is found. But instead of serious strategies, the first offers for "GEO rankings" or "AI SEO optimisation" are popping up in many places. Why such promises are mostly nonsense - and what really matters with GEO/LLM Visibility.
Atomic Design: efficient content management with modular CMS systems Read More
Website maintenance plays a crucial role in any digital strategy. With traditional approaches, small and medium-sized enterprises in particular quickly reach their limits. The demands are high: content must be created quickly, maintained consistently and delivered flawlessly from a technical perspective.
CMS systems in comparison: finding the right content management system.
Accessible websites: Who needs them and to whom the Accessibility Improvement Act (BFSG) applies
Website relaunch: A C-level topic Read More
The best time for a website relaunch? Yesterday. Well, that’s perhaps a little exaggerated. But too many companies generally wait far too long to overhaul their corporate website – and in doing so accept decisive disadvantages in terms of success. That alone would be reason enough to push ahead with...
