As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.
That's the pinnacle!
Do we still need women's networks?
Is it really the case that such events no longer bring any added value because we as women now have equal rights in working life? Are they counterproductive in times of diversity and inclusion, or have they at least fallen out of time? Judith Steiert, organiser of the schalk&ladies events, discusses the views of science, customers and partners in this article.
The end is near - for Universal Analytics
If you are using Universal Analytics and have not yet switched to Google Analytics 4, now is the perfect time to make the switch. Because by staying with Universal Analytics, you will not only miss out on the benefits of GA4 – the longer you wait, the more tangible disadvantages...
Building trust online: the three building blocks!
“Nothing worth having is easy to get”: Theodore Roosevelt, from whom we borrowed this quote, already knew this – and you probably know it from your daily work too. In our view, the greatest asset worth having is trust. Because it is the basis for the success of every relationship...
Engagement at first click - the two biggest trends in CRM 2022
Digital Trend Monitor 2021 - What's coming, what's taking off, what's flying.
Trends 2021: data management, automation and verticalisation
There is nothing fundamentally wrong with this attitude; on the contrary, it is the reason for the solid SME structure in Germany. When it comes to “digitalisation”, this sweet spot has been reached for many things. It’s not just about investments, but also about adapting processes – some of which...
Podcast as part of your content marketing strategy: instructions & tips
Users are listening more and more to podcasts. This format is therefore also becoming interesting for many brands and companies. Would you like to integrate this type of content into your strategy? In this article, our experts have compiled numerous tips on this topic!
Employer branding measures on social media channels
Our experts tell you here which social media channels & content are best suited to your employer branding strategy.
4 tips for creating optimised SEO texts
