You don’t have to jump on every trend straight away, but you also don’t have to wait until you’ve missed something and it’s too late. As a digital agency, we perceive our SME clients in this area of conflict.
With this in mind, we took a look around for 2021 and analysed which topics we believe SMEs need to tackle this year in terms of digitalisation.
On the following pages you will find the eight topics that are worth a look this year.
You can download the complete report here as a free PDF.
Current articles
All articlesShopify&Automation
The demands placed on e-commerce are constantly increasing - not only in high-turnover B2C sectors, but also increasingly in B2B. If processes are not automated, operational limits are quickly reached when order volumes or product diversity increase. Companies of the Mittelstand in particular are realising this: Growth cannot (only) be achieved with more staff. More efficient processes, better systems and digital interfaces are also essential.
Why a SaaS platform is ideal for the requirements of your company
Many companies continue to use established e-commerce systems such as Magento, Oxid or Shopware 5, which have usually grown historically and are often highly customised - and this is becoming more and more of a problem. Every customised solution increases complexity and maintenance costs, and every intervention reduces adaptability.
AI in practice
Everyone is talking about artificial intelligence! But only a few are really using it efficiently - and even fewer understand the potential it already harbours, especially for medium-sized companies. This is exactly where we come in: Our AI hackthons create a space where you can get stuck in, experiment, learn - and end up with tangible results.
