Online marketing agency: We for performance

Online marketing that suits you

As an online marketing agency, we offer exactly the measures that are tailored to the needs and goals of your company. Let us work out together which of these are suitable for your company and achieve particularly efficient results

Sustainable

For a long-term online marketing concept, we start with your status quo: What measures are you already using? What has proven successful? Where is there room for improvement? What goals are you pursuing? Based on this, we develop an individual target group and channel strategy that aims to optimize the use of your online marketing resources in line with your budget.

Data-driven

If you don’t stop improving, you stop being good. That’s why we focus on the ongoing development and performance optimization of your measures. To do this, we measure your company’s data and individual KPIs and continuously compare them with the previously defined goals.

Holistic

Vision opens up new horizons. Your business model is the starting point for your online marketing strategy. We don’t create “island solutions”, but cross-media, cross-channel SEO, SEA and social media strategies. Our online marketing team works on an interdisciplinary basis with our usability experts and web developers – for efficient communication and effective results.

Eine Mitarbeiterin der Online-Marketing-Agentur aus München steht auf einem Balkon, sichtbar durch Glastüren, lächelt und hält sich die Hüfte. Neben ihr steht eine große Topfpflanze.

SEO: increase sales sustainably

Search engine optimization (SEO) improves the ranking of a website in organic search results. The goal: more reach and qualitative traffic – i.e. users who are genuinely interested in your products or services – in order to achieve more conversions. To achieve this goal, we rely on a keyword strategy, among other things, whose objectives we want to achieve with on-page optimization, technical and local SEO, content marketing campaigns, backlinks, usability and loading time optimization. This will not only improve the attention of your target groups, but also their experience on your website. Sustainable SEO requires a long-term concept and, with continuous analysis and adaptation, constantly creates more visibility, more conversion – and more sales.

SEA-Experte der Online Marketing Agentur in München schalk&friends bei der Entwicklung einer Paid Kampagne am Computer

SEA: achieve marketing goals with paid campaigns

SEA (Search Engine Advertising) relies on paid ads in search engines such as Google or Bing. This allows you to reach target groups at the perfect time: exactly when they are searching and are already specifically interested in your product or service. An attractive design, convincing texts and accurately used keywords, as well as linking the ads to relevant target pages on the website, ensure an optimal effect. Data such as location, demographic information or specific search terms can be used to address specific target groups. The effect of the ad can be optimized with subsequent A/B testing. If SEA is used correctly, continuously analyzed and improved, high sales can be achieved with efficient budget management.

Social media: campaigns, channels and target groups

There is always a good strategy behind a successful social media campaign. To do this, we first work with you to define the most relevant channels for you – such as LinkedIn, Facebook or Instagram – based on your target groups. In doing so, we take your overarching corporate strategy and your budget into account. We rely on a comprehensive analysis and smart optimization of your resources, as well as a balanced mix of continuous content and paid social media campaigns. This is how we achieve the best results for branding, awareness and customer loyalty with efficient measures.

Individual online marketing strategies

Regardless of which strategy best suits your company or which concept seems particularly lucrative for you: we support you in all aspects of digital marketing, from programmatic and native advertising to content, chatbot, messenger and account-based marketing through to individual content creation. Special forms of email marketing, such as for defined B2B target groups (e.g. medical professionals), industry-specific channels or specific content also fall within our area of expertise. Feel free to ask us!

Step by step to effective online marketing

Your online presence plays a key role in determining how your company is perceived. Use various channels and touchpoints to pursue your brand strategy, strengthen your brand, increase customer loyalty and attract attention – we will be happy to support you!

Mehr erfahren zu Step 01

Individual advice

In an initial analysis session, known as an audit, we work with you to look at your set-up, your marketing goals and your wishes. This allows us to identify which online marketing measures are suitable for you and your business model.

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Strategic planning

Following the audit, a suitable online marketing strategy is developed. We take into account your target groups, your business model and the available budget. We define achievable, measurable goals and derive KPIs from them, for the achievement of which you receive specific recommendations for action.

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Consistent implementation

The operational implementation of your online marketing strategy begins with the evaluation of your data and the associated definition of specific measures and recommendations for action. We accompany you through all stages and ensure high-quality implementation.

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Continuous optimization

To ensure the quality of your measures in the long term, we rely on A/B and multi-testing, continuous conversion optimization and regular reporting in which we refer to your goals, your strategy and current developments on the market.

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References All projects

This is schalk&friends

Competent
Advice

Comprehensive, individual, certified: With over 20 years of digital experience, we are the perfect companions on your path to digital transformation.

Customized
Solution

Every industry, every market, every challenge is different. That's why we rely on effective solutions that are perfectly tailored to your company's processes, people and environment.

Intelligent
Data models

Those who structure data in a targeted manner create measurable added value. We help you to develop a powerful data strategy that benefits your entire company.

Change-
Management

We advise and support your project far beyond implementation – right through to the human factor. Motivational coaching, training and refresher courses ensure that your employees feel completely at ease with the new software.

Workflow automation

We analyze and optimize company processes in order to identify hidden potential. The concrete definition of responsibilities and processes, for example, helps here.

Omnichannel strategy

Which channels make sense for my company? And which ones don't? How are individual media connected? How can I turn the customer journey into a convincing experience? As a multidisciplinary agency, we offer advice for a wide range of channels.

Frequently asked questions

You can find even more information on effective online marketing here in our FAQs. That wasn't enough? Then we look forward to talking to you in person!

What channels are there for online marketing?

There are three main categories of channels:

1. owned media: This includes the company’s own website, blogs, social media profiles and email marketing. Companies own and control these channels.

2. paid media: This includes search engine advertising, display advertising, social media advertising, video advertising and influencer marketing. Companies pay to make their message accessible to a wider audience.

3. earned media: This is organically generated content and mentions, such as online PR, social media mentions, reviews and recommendations, which arise as a result of positive interactions with the brand.

In most cases, a mixture of these channels is recommended in order to achieve online marketing goals and maximise the company’s own reach. The choice of channels depends on your goals, target groups and budget.

What is SEM?

SEM stands for “Search Engine Marketing” and refers to strategies and tactics used to increase visibility in search engines. It combines search engine optimisation (SEO) and paid advertising (SEA) to achieve maximum presence in search results. For SEM to be successful, it is important to develop a holistic and long-term strategy with special consideration of user needs. From thorough keyword research and the optimisation of landing pages and content to technical implementation, analysis and continuous optimisation: successful SEM combines a wide range of disciplines and creates new potential for your online marketing with a suitable set-up.

Is SEO cheaper than SEA?

The answer to this question depends on various factors; generally speaking, you could say that it depends. You don’t pay per click for SEO (unlike SEA) – which makes it difficult to draw a direct comparison here. SEO is also a continuous process of optimising the website, which can also take user-friendliness into account. This can also have an indirect impact on SEA performance, as it plays a significant role in determining the quality factor of adverts and therefore influences the ranking in paid search results (ad results). Overall, it can be said that it does not make sense for companies to choose between SEO and SEA – because professional SEO should always be fully focussed on the needs and goals of your company and thus form a basis on which you can build even greater growth with the help of SEA if required.

What is technical SEO and why do I need it?

Technical SEO is an essential aspect of search engine optimisation. It aims to improve the technical infrastructure of your website in order to achieve better visibility in search engines. This includes structural adjustments to the website as well as optimising loading times (pagespeed), ensuring crawlability (only accessible URLs are evaluated) and indexability (only indexable URLs are evaluated).

Overall, technical SEO helps search engines to crawl and index your website efficiently, which leads to better visibility and higher rankings in search results. After all, what good is the best content if it is not readable for the search engine?

What is content SEO and why do I need it?

Content SEO is the optimisation of the content of your website with the aim of generating qualified traffic – in other words, attracting users who are genuinely interested in your products or services.

Every SEO content strategy starts with a keyword analysis, because only if you know the relevant keywords for your product that your customers are searching for can you optimise your site for them, increase your reach and thus maximise your conversion rate. Content optimisation means providing high-quality, informative and user-friendly content and optimising it for search engines. This increases the chances of a good ranking or positioning of the website in the search engine results.

Why should LinkedIn Ads be part of every B2B online marketing strategy?

On LinkedIn, you can reach professional target groups in a professional environment – and thus utilise particularly precise targeting options. As a company, you benefit from this very specifically with lead generation (e.g. lead-gen forms), but also through the acquisition of data, analyses and insights as well as general networking and branding. LinkedIn offers a wide range of possible formats, such as sponsored content, sponsored InMail or display ads.

Online Marketing Agency