Step by step to powerful data
As an experienced web analytics agency, we help you to collect and analyse your own data and make it usable. It only takes a few steps from data set to experience!
Mehr erfahren zu Step 01
Tracking concept
What your tracking strategy looks like depends on your website goals. We therefore develop business goals and KPIs in a workshop. The tracking and measurement concept based on this helps with the planning of events to be tracked and the parameters to be recorded in this context. It also serves as a blueprint for implementation.
Mehr erfahren zu Step 02
Tracking implementation
Based on a holistic, well thought-out concept, we implement tracking via the Tag Manager in the form of tags, triggers and variables (such as predefined events). These measures are comprehensively documented and discussed in subsequent data consulting sessions.
Mehr erfahren zu Step 03
Data visualization
In this step, we translate data into concrete insights – either via a dashboard or as reporting in a personal exchange. The dashboards are adapted to the individual needs and goals of your company to ensure the most precise and effective presentation of your data, metrics and KPIs.
Mehr erfahren zu Step 04
Training
Do you want to understand and operate the user interfaces of your web analysis tool yourself? Our experts offer their own training courses in which we not only answer your questions, but also provide valuable instructions and tips to help you use the programs independently.
Any questions?
You can find even more information on tracking and data analytics here in our FAQs. That wasn't enough? Then we look forward to talking to you in person!
1st party cookies are small text files that are placed on the user’s device by your website. These cookies are intended to store information such as search preferences or session status in order to improve the respective user experience. 1st party data can be collected and used by you.
3rd party cookies, on the other hand, are set by domains that are not directly related to your website. They originate from third-party providers, such as advertising networks or analysis tools, and are used to track the behaviour of your users across different websites. This practice has increasingly led to data protection concerns, so its use has now been discontinued on all major browsers.
No, 3rd party cookies are not generally prohibited. However, data protection guidelines have become stricter in many countries, which has an impact on the use of 3rd party cookies. Some countries and regions, such as the EU, have introduced stricter regulations that restrict the use of such cookies for tracking and advertising purposes and require active user consent. Companies must be transparent about the use of cookies and give users control over their personal data. This has led to changes in the way organisations use cookies to comply with data protection requirements. 3rd party cookies are already banned on Safari and Firefox and will also disappear on Chrome in 2023.
The good news first: cookie-less tracking does not mean that there will no longer be any cookies that can be used. With the end of 3rd party data, 1st party data in particular will become even more important.
This question is frequently asked by our customers who are sensitised to data protection law. Because if you use Google, you don’t know where your data goes – to other EU countries? To the USA? As an agency that offers both Piwik and Matomo solutions, we can offer powerful alternative tools.
Depending on the requirements of the respective data protection officer, Google may in some cases be interpreted as non-compliant with the GDPR – special caution is required here. In any case, the IP address of the user should be anonymised. We will be happy to advise you on data protection issues and how you can establish optimal GDPR compliance in your company.
