Agency for brand strategy & positioning

Your brand, your added value

A focused brand strategy helps you to stand out from the crowd, build trust and communicate effectively and sustainably.

Unique

You can recognize a brand by the fact that you recognize it. We make sure that you and your offering stand out from the sheer endless mass of the market. Not only will you be found more easily, but you will also be convincing in terms of content and emotion across all touchpoints and channels – and you can avoid price wars.

Credible

What is the point of a promise that is not kept? If you want to communicate to the outside world, you should first look inwards: at the culture practiced in your company. To the requirements of your industry. To the needs of your customers. This will not only make your promise relevant, it will also be reflected at every touchpoint and create trust. Time and time again.

Focused

Your brand can do more: it forms the framework for uniform, effective communication measures. From marketing to sales, everyone in your company tells the same story. In this way, you save resources, convey a uniform image of your company – and reap real, lasting impact and trust in return.

Brand development that suits you and your customers

It’s real: the agony of choice. What is the name of your cola? Does your coffee have an indulgent aroma? Are you still living, or are you already living? In a world full of possibilities, orientation is the most valuable commodity. This is exactly where your brand comes in: It offers a recognizable, emotional anchor for your target groups, communicates quickly and convincingly what you stand for – and yet doesn’t appeal to everyone. But exactly the right ones.

Der Geschäftsführer hält ein Meeting mit zwei Mitarbeitern aus der Strategieabteilung in einem Konferenzraum. Auf dem Whiteboard an der Wand ist die Skizze einer strategischen Markenentwicklung zu sehen.

How modern digital marketing works

Forward-looking marketing strategies are the basis for efficient automation and a perfectly orchestrated omnichannel presence. This allows you to maximize your reach on all device types and make your brand the guide for content marketing that can be continuously optimized and personalized based on data.

Your brand, your promise, your image

Every person who interacts with your company also has a certain image of it in their head. This image creates – usually unconsciously – different expectations. Whether innovative or traditional, detailed or flexible: you can decide for yourself how you are perceived. A well-thought-out brand strategy helps to build and fulfill expectations and thus convince partners, customers and employees in the long term.

Differentiated and relevant: Stay in mind

Oh no, your cell phone is broken! You need a replacement – and it has … which brand? A well thought-out brand strategy is the best way to get on your customers’ shortlist. Even if no deal has been closed today: as soon as your target group has a problem that your offer can solve, they will remember you – and subconsciously attribute a higher benefit to you than to the competition.

Die Hand einer Frau pinnt mit einem Magnet ein Kärtchen auf dem "Value Proposition" steht an ein Whiteboard. Im Hintergrund sind verschwommen weitere Kärtchen zu sehen.

From practiced culture to effective brand strategy

For us, culture and strategy are two sides of the same coin. Brand strategies are developed from within the existing organization. By deriving corporate, product or employer brands that are already firmly anchored in the corporate culture, we ensure that the new strategy is also put into practice. Because if all your employees are pulling in the same direction, this not only saves valuable company resources, but also time, energy and nerves.

Step by step: Strategic brand development

Whether a brand works or not is not a question of chance – but of craftsmanship. A well thought-out strategy is based on what characterises your company, your target groups and your vision. This ensures effective communication on all channels.

Mehr erfahren zu Step 01

Understand

Where is your company at home? What makes you unique? What goals do you want to achieve? What can we build on? The first step for us is always: listening. With the help of extensive research on the market and target group, as well as many questions in discussions and joint workshops, we ensure that your new strategy is heading in the right direction.

Mehr erfahren zu Step 02

Position

Using individually selected methods, such as the Golden Circle, we develop or sharpen the identity of your brand. In doing so, we develop important differentiating features, values, credible promises and targeted messages. This sets you apart from the competition and ensures that your target group will remember you in the long term.

Mehr erfahren zu Step 03

Establish

Your employees are the guarantors of success for your brand identity and positioning. We therefore first anchor your brand strategy within the company itself, from the implementation of leadership values to active realization. In this way, we ensure that positioning and purpose are actively lived in everyday life and can be experienced by customers.

Mehr erfahren zu Step 04

Communicate

In this step, we also make your brand strategy visible to the outside world. Among other things, we ensure a convincing appearance with suitable typography, colors, imagery and logos and support you in developing and rolling out the right marketing activities. We also help to automate and optimize processes – with marketing technology that suits you.

Request a free consultation

References All projects

This is schalk&friends

Competent
Advice

Comprehensive, individual, certified: With over 20 years of digital experience, we are the perfect companions on your path to digital transformation.

Customized
Solution

Every industry, every market, every challenge is different. That's why we rely on effective solutions that are perfectly tailored to your company's processes, people and environment.

Intelligent
Data models

Those who structure data in a targeted manner create measurable added value. We help you to develop a powerful data strategy that benefits your entire company.

Change-
Management

We advise and support your project far beyond implementation – right through to the human factor. Motivational coaching, training and refresher courses ensure that your employees feel completely at ease with the new software.

Workflow automation

We analyze and optimize company processes in order to identify hidden potential. The concrete definition of responsibilities and processes, for example, helps here.

Omnichannel strategy

Which channels make sense for my company? And which ones don't? How are individual media connected? How can I turn the customer journey into a convincing experience? As a multidisciplinary agency, we offer advice for a wide range of channels.

Any questions?

For the most common questions, you can find our FAQs on brand strategy and brand development here. If you have any further questions, please do not hesitate to contact us personally!

Why is a brand important?

A brand is important because it helps to promote customer loyalty, competitive differentiation, recruitment and brand recognition. A strong brand can also help to justify higher pricing, increase customer confidence and be successful even in the face of strong competition.

How is a brand built?

A strong brand is created through clear positioning, consistent communication, positive customer experiences, quality, innovation and maintaining the brand image. Adapting the brand strategy to the target group is also crucial.

How do I measure the success of my brand?

The success of a brand can be measured by various key figures, such as brand awareness, customer loyalty, customer ratings, sales, market share and repeat purchases. Regularly analysing and reviewing the key figures can help to check the success of the brand and make adjustments to the brand strategy if necessary.

What is a brand strategy?

A brand strategy is a strategic plan for positioning a brand. It includes the definition of the brand identity, communication with the target group and serves as a guide for marketing-related decisions and activities in order to build a strong brand presence. A strong and differentiated brand also promotes customer loyalty and supports the company’s growth.

Why is brand strategy important?

A clear brand strategy helps to differentiate your brand from the competition, define a credible brand promise and build an emotional connection with your target groups. A strong brand can contribute to higher sales, larger market shares, better perception and a higher value of your company.

What does a brand strategy consist of?

A brand strategy consists of various components, such as target group analysis, positioning, brand identity, brand message and marketing strategy.

Brand Strategy Agency