Branding example: Sebastian Hepting

The challenge

Time to let shine

Luminaire construction is a people’s business – Sebastian Hepting adopted this credo from his former mentor, the design legend and Munich lighting figurehead Ingo Maurer. Sebastian’s sophisticated lighting creations are mostly commissioned works that not only shine themselves, but also make his customers shine reliably. Accordingly, his personal website is not intended to sell anything. But to honestly inspire.

Goal

From man to brand

When does brand end and personality begin? Where characters shape companies, the boundaries are often blurred – regardless of whether it’s a one-man business or a large corporation. So not only the website, but above all Sebastian Hepting’s branding should reflect his character and values as authentically as possible. Uncompromisingly aesthetic. Inspiringly cosmopolitan. And passionately down-to-earth.

Order

Extravagance, made easy

No off-the-peg luminaires, no lighting concept from the catalog: Sebastian Hepting’s innovative design approaches follow his very personal philosophy. The digital appearance should conclusively unite aesthetics and cosmopolitanism, curiosity and emotion, serenity and passion. The framework conditions: “Develop a surprising, lively design that creates worlds of light and is refreshingly accessible!”

Solution

Let there be light

Intuitive user guidance, individual aesthetics, intelligent structure: Based on perfectly tailored branding, Sebastian Hepting’s new website impresses with surprising features. A pensive prologue welcomes users, while the homepage builds up with the help of innovative paralax and scrollytelling effects. With its elegant narrative, the entire design invites users to discover, experience and immerse themselves.

Success

Moods and Magic

Surprisingly innovative, expectedly aesthetic: Sebastian Hepting’s new website reflects his approach to well thought-out design and perfect craftsmanship. The intuitive, user-friendly concept of the website clearly focuses on the user experience. The elementary characteristics of his work – aesthetics, down-to-earthness, passion, cosmopolitanism – have now become the tailor-made brand of the same name.

GO TO THE SEBASTIAN HEPTING WEBSITE

Spot on

Services