Web store with taste
Delicatessen with tradition, system landscape with legacy: Käfer needs a contemporary online store system.
Feinkost Käfer stands for indulgence, for Munich, for tradition – throughout Germany. More and more people are having the selected delicacies delivered to their homes. The traditional company, known for its excellent customer service, also wants to shine online with maximum user centricity, while at the same time making the store easy to use for employees and thus reducing their workload. The old system based on Shopware5 was reaching its limits over time. One thing is certain: it needs to be replaced. But … which one?
Shopify me!
Together, we develop a customized, flexible and powerful e-commerce solution.
After extensive consultation and an intensive requirements workshop, the decision is made: Shopify offers the ideal solution for Käfer’s complex requirements. Thanks to the wide availability of apps and the high flexibility of the system, many functions can be introduced without major development effort. New features such as cross-selling options or automated emails for abandoned shopping carts can be easily integrated. At the same time, Shopify enables seamless management of product data, order processes and categories. And the Käfer team also gets its money’s worth: the automation of recurring processes and clear analysis tools support well-founded decisions and optimized workflows in marketing and sales.
“The new store system fits perfectly into our technical landscape. It is cleverly structured and makes our day-to-day work much easier. As a Munich-based company, we naturally wanted a Munich-based agency. And it paid off: working with schalk&friends was so productive, motivating and pleasant that I was often on site with the project team.”
Véronique Grübl, Head of eCommerce and Digital Marketing
Focus on enjoyment
The new, future-proof store site delights customers and employees alike.
With the new Shopify system, Käfer is ideally positioned to grow both nationally and internationally. The marketing team is getting on extremely well with the new system’s user interface and, thanks to the integrated analysis tools, now has a comprehensive overview of all activities in the online store. The flexible features and interfaces make the new store not only up-to-date, but also future-proof: adjustments and changes can be made quickly and easily.
And the customers? They can enjoy their visit to the website to the full: Anyone looking for something will find it quickly. Anyone browsing will be inspired. Those who order can rely on an intuitive, smooth purchasing process. In this way, the original Käfer store feeling can also be experienced digitally.
