Not all shipping labels are the same – the standard Shopify apps are not sufficient to map Käfer’s complex shipping logic and efficiency requirements. That’s why our development team is developing two customised Shopify apps:

The shipping app for DHL/UPS
automatically calculates the weight per parcel, enables multiple labels to be created for an order and allows superfluous labels to be deleted – which is important as each label would otherwise be charged individually. Re-dispatch, returns or partial deliveries can also be easily mapped, including reprinting the labels.

The “Käfer Printer App”
also ensures smooth processes in the warehouse: it generates pick lists and sorts them according to previously defined product categories so that the team can compile orders quickly and efficiently. Whether delicatessen, chocolates or gift sets: this solution not only maintains an overview, but also the Käfer quality promise.

Whether for a birthday, Christmas or as a small gift in between: Käfer is the perfect gift for personalised moments of indulgence. We redeveloped the gift configurator for this purpose – with a clever UX concept, fresh design and smart technology. Users appreciate the much more intuitive, inspiring experience when putting together personalised gift boxes.

The step-by-step configuration guides users clearly and simply through the selection process, while visual illustrations further optimise the shopping experience. One new feature, for example, is a filling line that shows how much space is left in the selected packaging. In the end, the gift lands in the shopping basket as a single, clearly arranged order, including all personalisations.

Landing pages are retail space, only online! And Käfer, with its variety of indulgence worlds, offers a very large number of subpages in the environment of the actual corporate website. That’s why we opted for a powerful, modular CMS and integrated a customised page builder app within Shopify.

The customised modular system gives the editorial team maximum flexibility when maintaining the content. It includes smart plugins – e.g. for contact forms – and creative elements for compelling storytelling, cross-media links and themed campaign pages. Always brand-orientated, inspiring and, of course, fully responsive.

Welcome emails, discount promotions, shopping basket reminders … Shopify offers numerous options for automated customer communication. We have designed and set up many of these features specifically for Käfer. Even though some processes now run externally, central marketing automations are still anchored in the system. Simple, effective and close to the brand.

When it comes to analytics, we rely on clear insights instead of a flood of data: Shopify already offers comprehensive analysis functions. We have integrated these into the backend via our own dashboards – for a quick, well-founded overview of performance, user behaviour and conversion potential.

To find the visual basis for the Käfer shop, we first analysed a variety of Shopify themes. Our art director searched for a visually and functionally suitable basic framework, which was then consistently translated into Käfer branding.

Colours, typography, imagery and interactions now convey Käfer’s brand character and create an unmistakable online experience. Customised modules complement the existing modular system. This allows the Käfer team to design new, CI-compliant pages easily and efficiently – without compromising on usability or design freedom.

To ensure the reliable functionality of Käfer’s existing tool interfaces, we decided to implement a regular, automatic import of new products and the synchronisation of stock levels from the ERP system. Incoming orders, cancellations and changes are transferred to the financial accounting system reliably and on time. The product portfolio is also exported via various interfaces so that all connected delivery services always have access to the latest data. This ensures an efficient, error-free data flow across all systems.