Virtual trade fairs: Brainlab concept

The challenge

Trade fairs are one of the most important ways for Brainlab to generate leads and acquire new customers; the company’s own events at its ultra-modern and highly attractive headquarters are particularly important here. A digital event must therefore not only transfer content and interactions into the virtual world, but also the special atmosphere and feel of a typical Brainlab event.

Goal

A successful online trade fair – with at least 250 registrations, lots of new leads and enthusiastic visitors.

Order

The challenge was to design and technically implement the first completely virtual Digital O.R. Symposium. We not only had to ensure that the entire event ran smoothly online – it also had to feel just as good as on site. And we were actually supposed to offer trade fair visitors even more than they are used to from normal events.

Solution

With Debaze, our self-developed platform for digital and hybrid events, we have the perfect solution to realize high-quality events individually and virtually from start to finish. Visitors to Brainlabs Digital O.R. Symposium registered on the branded event homepage, followed product presentations, talks and interviews, took part in chats, exchanged ideas in virtual networking sessions, took part in guided tours of the headquarters and in the evening brought the DJ from Brainlabs’ roof terrace to their home office. They just had to mix their own drink.

Success

8602 clicks on the event page
1362 registrations
20.873 mailings / 23.1 % open rate
360 minutes of agreed sales appointments
91 chat participants during the product presentations
Participants from 104 countries

Participants' comments

“Extremely well organized. Hats off to the team”

Hagen Derde, International Key Account Manager at Barco

Participants' comments

“What an amazing event. I learned so much more about everything this great company is doing. Thanks to the Brainlab team for putting this on.”

Brant Mathiason, Sales Manager at Neutrik (partner company)

Participants' comments

“Thanks again for that great Symposium, I learned a lot in these sessions.”

Daniel Koebsch, O.R. Nurse Speaker at DOROS

Participants' comments

“Thanks a lot for your hard work, it’s always a challenge to do something for the first time and my personal opinion is that it was very good overall and worth it.”

Carlos Gil Mendoza, Area Account Manager at Brainlab

Participants' comments

“Thank you so much to you and your team for preparing & executing it so well. It was really done very professional and thoroughly until the end.”

Matthias Eimer, Senior Product Manager at Brainlab

Participants' comments

“Great job to all! Fantastic content and super successful!”

Max Weinerman, Regional Manager at Brainlab

Registrations from 104 countries

Minutes of agreed sales appointments

Digital instead of just being there

Services

What you will learn in this case: