Anna Schaffelhuber Grenzenlos Camp

Instagram/ Facebook-Seite auf Tablets/ Smartphones

The challenge

Potential participants for the Anna Schaffelhuber Grenzenlos Camp were to be approached via social media. However, there was neither an online presence, a social media concept nor a tracking concept to measure success. In addition, a small media budget was required.

Goal

Creating awareness and attention to fill all available participant places in the camps. Building a high reach in social media such as Facebook and Instagram – despite a low media budget.

Order

Conception and implementation of a social media strategy including a campaign to promote the camps. Development, coordination and ongoing playout of hundreds of posts on Facebook and Instagram.

Solution

To generate participants for the camps, the first step was to raise awareness of the Grenzenlos camp.
schalk&friends took over the creation of a social media strategy including a concept for the organic use of Facebook and Instagram with channel-specific features. In addition, setting up and implementing a paid marketing concept for Facebook & Instagram, including a cookieless tracking concept, in order to be able to measure success immediately.

Success

Places at the camps are fully booked and the number of applications via social media has increased many times over compared to the previous year.

Anna Schaffelhuber Boundless Camp

Thanks to the cooperation with schalk&friends, we were able to increase the reach of the Grenzenlos Camp enormously. With the help of organic and paid social media campaigns, we reached our desired target group and gained the most participant applications for the camps via these channels! We would like to thank schalk&friends for the successful cooperation and professional support.

Anna Schaffelhuber, Para athlete of the decade and founder of the Grenzenlos Camp

Utilization of the camps

Applications via social media

CLICK HERE FOR SCHAFFELHUBER GRENZENLOS

Social media strategy for a charitable cause.

Services