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As a digital agency, we are right at the heart of the latest trends in digitalization strategies, marketing and new technologies. Here we write about what moves us, what we are doing and what's new at the agency.

User First, beauty Second: Why user-centricity is the top priority in 2025. Digital change is rapid. Aesthetic design alone is no longer enough to convince users. In 2025, the focus will be on true user-centricity: UX must be functional, inclusive and strategically thought through in order to offer added value. Our top 5 trends show how the user experience of the future can be designed and why it is essential.
#Marketing trends

Top 5 UX trends for 2025

Helena Stangl
27. January 2025
4 min reading time
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    Top 5 technology trends for 2025

    Georg Obermayr
    27. January 2025
    2 min reading time

    The digital world is on the move and new technologies are changing how companies reach their target groups. These trends open up exciting opportunities for marketing and branding - from more efficient working to innovative ways to inspire customers. At schalk&friends, we have a particular focus on these trends for 2025.

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    Top 5 web design trends for 2025

    Frau mit dunklem Haar, trägt ein schwarzes T-Shirt und blickt vor einem schlichten Hintergrund direkt in die Kamera.
    Michaela Gressbach
    27. January 2025
    2 min reading time

    Exciting contrasts, new possibilities. 2025 promises to be an exciting year for design and new technologies are constantly opening up new possibilities. Our top 5 trends give you a flavour of the direction the journey will take.

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    Top 5 online marketing trends for 2025

    Daniel Milojevic
    27. January 2025
    4 min reading time

    Automation, hyper-personalisation, further development of search technology - these trends will continue in 2025. The digital world remains dynamic. In 2025, online marketing will still be characterised by far-reaching automation. AI agents will take over more and more routine tasks and innovations such as AI-supported personalisation will create completely new and highly individualised user experiences. We at schalk&friends recognise these five key trends:

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At the New York Times, they are now at the heart of the corporate strategy, and podcasts have also established themselves here in Germany. We expect the market to consolidate and grow up in 2022. For companies, there are two basic utilisation scenarios for podcast marketing.
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Part 4: Hear and be heard

Elias Hildebrand
09. March 2022
4 min reading time
3,900,000 people. The number of people of working age in Germany will decrease by this amount by 2030. A reduction of 10.2 million people is expected by 2060. Companies will only be able to draw from an ever smaller pool of talent. These figures are a clear indication of demographic...
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Part 3: Talent snapshot 2022

Elias Hildebrand
09. March 2022
4 min reading time
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    Part 2: The direct line to the customer

    Elias Hildebrand
    23. February 2022
    6 min reading time

    Ambitious, solution-orientated, pragmatic and realistic – that’s how our customers know us. And we remained true to these principles in our search for the relevant trends and topics for 2022. It’s not about jumping on every new digital hype. Rather, the whole thing can be seen as a guideline. This...

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    Part 1: The social role of brands

    Elias Hildebrand
    22. December 2021
    4 min reading time

    Ambitious, solution-orientated, pragmatic and realistic – that’s how our customers know us. And we remained true to these principles in our search for the relevant trends and topics for 2022. It’s not about jumping on every new digital hype. Rather, the whole thing can be seen as a guideline. This...

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Consider it done!

Extensive knowledge is the main requirement for exceptional results. Let's work together to make your ideas, inspirations and visions fit for the future.

matthias.bierich@schalk-and-friends.de

T +4989442358-0

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Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.

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