“Nothing worth having is easy to get”: Theodore Roosevelt, from whom we borrowed this quote, already knew this – and you probably know it from your daily work too. In our view, the greatest asset worth having is trust. Because it is the basis for the success of every relationship – be it with customers, employees or in the private sphere.
We are convinced that trust is THE asset that is really worth fighting for. That's why we are at your side and have brought you three highly topical tools that we would like to introduce and provide you with.
#1
The perfect cookie consent for your website
When accessing any website, cookie consent is a hurdle that needs to be overcome.
The first impression? Often frustrating and not a good start to a trusting business relationship. Unfortunately, the legal framework means that the question of “if” does not arise. But we can help with the “how”:
To this end, we implement a consent management platform that remains up-to-date even with varying legal provisions, without any additional effort on your part. Personalisation also remains unchallenged: this enables you to adapt the previous cookie consent hurdle to your brand communication. This also allows you to make a good first impression.
Where others cause frustration, you stand out positively.
Let’s talk about how we can make cookie consent a valuable part of your customer journey.
#2
Update to Google Analytics 4 in good time
Only when a relevant connection to target groups can be established is it possible to gain their trust.
Data serves as an essential but jeopardised basis for this: the Universal Analytics tool will be replaced by Google Analytics 4 as early as 2023. GA4 will become the new standard. The changeover is imperative:
- From July 2023, it will no longer be possible to collect data.
- From the end of 2023, you will also lose access to historical data.
The sooner you switch, the better: GA4 is based on a different data model than the previous Universal Analytics. This means you start your data collection from scratch. Switching early allows you to verify the new data with historical data. GA4 also offers more features in the future:
- Algorithms and machine learning for better data analysis.
- Future-proof: GA4 makes you less dependent on cookies.
- Clear: The new analysis module enables you to visualise data in new ways.
- More control: You get new options for managing your data.
- Complete view: Data gaps are closed using modelling approaches.
Let’s talk about how we can anticipate your changeover and which new features are relevant for you.
#3
Attractive employer brand communication
The pool of available workers is shrinking due to demographic change, and the battle for the best is intensifying. And the demands of employees are growing, with employers themselves often becoming interchangeable.
We are convinced that hard factors, such as salary, must be right. However, you can only win with soft factors such as atmosphere, purpose and practiced values.
For such an emotional connection, it is essential to gain the trust of employees and to live up to it.
We help you to manage and fulfil expectations by defining and shaping your employer brand.
Let’s talk about what makes you stand out as an employer – and who you need to be successful in the future.
