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Your Shopify agency in Munich

From D2C to B2B: online store offerings have become an integral part of retail, their importance is growing and growing and growing - and the trend is continuing. As a certified Shopify Plus agency, we offer customized e-commerce solutions for SMEs with the German store system market leader.

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Shopify your business!

Shopify has established itself as a leading e-commerce platform that enables businesses of all sizes to create and scale successful online stores. A robust architecture and user-friendly interface make Shopify the perfect choice for beginners and newcomers.

High customization

Shopify optimally maps even complex business requirements. The platform can be individually tailored to your needs – from specially integrated Shopify B2B functionalities for business customers to customized customer journeys for end consumers.

Themes & Apps

With thousands of professional themes and apps, Shopify offers a sophisticated ecosystem that combines security, digital maturity and efficiency. Use already proven solutions for payment connections, the integration of your CRM in Shopify, marketing tools and much more. This not only saves costs, but also minimizes technical risks.

Fast time-to-market

The impressive speed with which Shopify projects can go live is a decisive competitive advantage. Preconfigured components, intuitive admin interfaces and efficient development processes significantly reduce implementation time.
Ein Mann mittleren Alters mit dunklen Haaren, Bart und Brille sitzt mit Kopfhörern im Ohr am Schreibtisch und berät einen Kunden in einem Teams-Meeting.

Shopify consultation

From Basic to Plus: As an experienced Shopify agency from Munich , we offer comprehensive strategic e-commerce consulting that is perfectly tailored to your market, your company and your individual business goals. For our Shopify consulting , we analyze the requirements of your business model and target audience to help you create your optimal Shopify plan. We take care of store migrations and relaunches of existing systems, taking into account the entire system landscape and evaluating mode
approaches such as headless architectures for maximum flexibility and performance.

Die Hand einer Frau verwendet einen Stift auf einem Tablet, um Grafiken auf einer digitalen Kunst- oder Designsoftwareschnittstelle zu bearbeiten.

Development & implementation

If you want to have a Shopify online store created, schalk&friends is the right place for you. We offer tailor-made solutions that are individual, scalable and conversion-optimized. Our team of experts realizes both adaptations of existing themes as well as the development of completely individual designs that perfectly reflect your brand identity. We integrate relevant apps and create seamless connections to third-party systems such as merchandise management, payment solutions or CRM platforms. We support companies that want to tap into new markets with internationalization as well as with the creation of sophisticated multi-shop concepts.

Shopify SEO & performance

Your online store deserves maximum visibility and optimal performance. Our Shopify SEOexperts optimize your store structure, improve loading times and core web vitals – and thus ensure an outstandingly smooth user experience. With well thought-out content and keyword strategies, we position your products and categories specifically for relevant search queries. As a specialized Shopify SEO agency , we create the technical foundations for sustainable, organic traffic and help you to be seen and found in the highly competitive e-commerce environment.

Shopify B2B & enterprise solutions

For demanding business customers, we develop customized Shopify B2Bstore solutions with individual price structures, perfectly coordinated checkout processes and functions that are specifically tailored to your target group(s). As a certified Shopify Plus partner , we implement highly scalable enterprise projects – with efficient automation, API access and premium support. The expertise as a Shopify Plus agency enables us to map even complex B2B requirements and at the same time benefit from Shopify’s user-friendliness and scalability.

Zwei Personen arbeiten gemeinsam an einem Schreibtisch mit einem Computer in einem hellen Büro. Eine Person sitzt und tippt, während die andere steht und sich vorbeugt. Beide schauen auf den Bildschirm und lächeln.

CRM Shopify integration

CRM tools can be seamlessly integrated with Shopify to increase customer loyalty and sales. The system offers the integration of interfaces to leading CRM systems such as Customer.io, HubSpot, Salesforce or Klaviyo; for data-supported marketing automation and to personalize communication with your target group in a targeted manner. Our experts implement customer data platforms and, if required, realize innovative headless architectures that combine maximum flexibility in front-end design with the robust Shopify back-end infrastructure – for unique and high-performance shopping experiences. If desired, we can also integrate an AI-based support chat function into your system landscape together with our partners from Intercom. This relieves the burden on your customer support and service staff.

Step by step to your individual Shopify online store

schalk&friends is your certified Shopify agency in Munich. Our approach is designed to optimally integrate Shopify into your system landscape: Step by step, we ensure that you benefit from cleverly implemented features, interfaces and synergies.

Mehr erfahren zu Step 01

Kick-off & Strategy

First, we analyze your current situation, identify your business goals together and precisely define the target groups of your online store. In this way, we lay the foundations for a successful e-commerce strategy and ensure that all further decisions are based on sound knowledge.

Mehr erfahren zu Step 02

Concept & UX/UI Design

Based on the strategic specifications, we develop sophisticated wireframes that visualize the structure and functionality of your store; user flows ensure intuitive navigation paths and optimal conversion rates. To make your online store a real shopping experience, the design should optimally reflect your brand identity.

Mehr erfahren zu Step 03

Development & Setup

Our certified developers implement all technical components of your Shopify online store to the highest quality standards, integrate interfaces to planned or existing systems and select suitable apps – always with a focus on performance, scalability and a future-proof architecture.

Mehr erfahren zu Step 04

Launch & Optimization

We offer comprehensive training for the launch so that your team can manage the store independently. We then take care of technical support, continuous SEO measures for greater visibility and increasing your conversion rate through data-based optimization – for predictable, long-term success.

Das Feinkost Käfer Stammhaus in der Prinzregentenstraße in München. Ein historisches Gebäude an einer Straßenecke mit in der Nähe geparkten Autos, umgeben von Bäumen unter einem blauen Himmel.
Feinkost Käfer

Modern eCommerce system delivers great website enjoyment

How the long-established Munich-based company Käfer is digitizing and modernizing its online sales. The benefits of migrating from Shopware5 to Shopify. And how Käfer is making the digital delicatessen market more user-friendly, intuitive and inspiring with a flexible store system.

To the Käfer Case
This is schalk&friends

Competent
Advice

Comprehensive, individual, certified: With over 20 years of digital experience, we are the perfect companions on your path to digital transformation.

Customized
Solution

Every industry, every market, every challenge is different. That's why we rely on effective solutions that are perfectly tailored to your company's processes, people and environment.

Intelligent
Data models

Those who structure data in a targeted manner create measurable added value. We help you to develop a powerful data strategy that benefits your entire company.

Change-
Management

We advise and support your project far beyond implementation – right through to the human factor. Motivational coaching, training and refresher courses ensure that your employees feel completely at ease with the new software.

Workflow automation

We analyze and optimize company processes in order to identify hidden potential. The concrete definition of responsibilities and processes, for example, helps here.

Omnichannel strategy

Which channels make sense for my company? And which ones don't? How are individual media connected? How can I turn the customer journey into a convincing experience? As a multidisciplinary agency, we offer advice for a wide range of channels.

Shopify offers an impressive variety of design options for every requirement and budget. You can either choose between free and paid themes that are already pre-designed – or opt for a custom design tailored by us that perfectly reflects your brand presence and identity. Both the Shopify themes and our custom designs are, of course, fully responsive. As modern marketing makers and Shopify agency, we attach great importance to an optimised user experience on all mobile devices – because this can be the decisive factor for your e-commerce success.

The Shopify App Store is an extensive ecosystem with thousands of extensions for almost every need. Apps for SEO optimisation, email marketing integrations and advanced warehouse management solutions are particularly popular. Special Shopify ERP integrations, for example, can be implemented for a seamless connection to a company’s own systems. Customer analysis tools and Shopify CDPsolutions enable data-supported marketing decisions. We will be happy to advise you on the most relevant apps for your business model and implement them professionally in your new online shop.

Absolutely. As a certified Shopify agency from Munich, we develop customised apps and interfaces for companies that need more than just a “standard shop”. Our qualified developers create customised solutions that are precisely tailored to your business processes. Whether complex Shopify ERP system connections, special discount systems or customer-specific functionalities – we design and implement customised extensions for your Shopify shop.

Yes, migrating your product catalogue is straightforward in most cases. For simpler scenarios, importing via CSV files is a good option. For more complex catalogues, we support you with the connection to PIM systems or implement customised import solutions via existing interfaces. Our experts ensure a clean data transfer with correct product variants, images, SEO-relevant content and price structures; even for extensive catalogues with numerous categories and products.

The migration of existing shop systems such as WooCommerce, Magento or Shopware is one of our core competences. As an experienced Shopify agency , we know that shop migration is often a key pain point for companies. That’s why we guide you through the entire migration process: from data analysis and cleansing to the structured transfer of products, customer data and order histories to ensuring SEO continuity. We minimise downtime and ensure a smooth transition to your new Shopify online shop.

Shopify is extremely flexible and can handle any level of complexity. Thanks to its extensive expansion options, Shopify makes a wide range of fulfilment scenarios possible: From complex product variants and differentiated delivery types and times to various payment methods. If it is set up individually, the system is able to fulfil even the most demanding requirements. If required, we can develop our own rules and processes that are precisely tailored to your specific product structure and order processing.

Yes, Shopify headless architectures offer maximum flexibility for innovative digital projects. Such an approach enables seamless integration with external content management systems, with Shopify acting as a powerful e-commerce backend. This means that not only can Shopify be connected to another CMS at any time, it is also possible to connect a separate frontend to a Shopify system that takes care of processing and data management.