Requirements for successful AI adaptation
First things first: not only corporations, but also medium-sized companies need AI. It can make a big difference in marketing in particular – even with small, smart applications. Those who are bold enough to try it out, gather initial successes in everyday life and are willing to learn will quickly create the basis for strategic use throughout the company. What does it take? Four measures that we will tackle together with you:
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Strategic AI implementation
AI solutions need clear guidelines: legal, organizational and strategic. We help you to develop binding guidelines – as a foundation for responsible handling and clear responsibilities in the use of AI.
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Clever data connection
Structured CMS, PIM or CRM/CDP systems ensure that content and product information as well as customer data are organized in a meaningful way; this allows AI to be used specifically for automation and/or personalization.
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Meaningful content structure
AI needs a clear communication strategy and content structure in order to play out high-quality content. Standardized metadata and modular content facilitate personalization, scaling and automation.
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Smart landscape building
An AI roadmap should match your resources – but above all your vision. It serves as a guide, starting with the selection of the right tools through to integrated AI in a modern, future-proof system landscape.
AI workshops
Whether it’s an initial introduction or a strategic deep dive: as an experienced AI agency, we show our workshops in a practical way how AI works for companies, what it can do and how it would fit into your everyday life, your processes and your organization. A low-threshold offer for anyone who wants to become confident quickly and make real progress.
“The things we have developed today will save us time every day in the future.”
Participant, AI Experience Workshop
AI solutions for your company
Ask not (only) what AI can do for you, but also what you can contribute! Together we will find out where AI can benefit you the most. As a qualified AI agency, we develop customized solutions that make your processes noticeably more efficient. Whether it’s texts, addressing target groups or automation: we build smart agents and intuitive interfaces that work exactly where you need them.
Use case: Scalable content, tangible impact
How do you create hundreds of SEO-optimized landing pages for artists and venues – without a huge team? Our München Ticket case shows how AI marketing works: with intelligent agents that research, write and structure. Always brand-compliant – but never without human approval.
schalk&friends: Your AI agency in Munich
Technology, creativity, strategic vision.
As an experienced AI agency, schalk&friends develops solutions that not only work technically, but also create real added value in day-to-day marketing. Our approach is practical, integrative and tailored to the needs of modern marketing teams. Because when dealing with AI, everything is connected – and that’s exactly where we come in.
Instead of complicated prompts, we rely on lean, well thought-out interfaces – customised for your specific use cases and perfectly integrable into existing workflows. For fast, simple and effective AI utilisation.
Whether brand (language) guidelines, modular kits or services – we turn existing assets into usable information for your AI marketing. What used to be static is now used dynamically: consistent, brand-compliant and with real efficiency gains.
We don’t think of AI as an isolated solution. Instead, we develop centralised services with open interfaces that can be flexibly integrated into your system landscape – and always fit, regardless of whether you use a CMS, CRM, PIM or other systems.
With prototypes that are tested directly in everyday life, we quickly gather insightful empirical values. From this, we derive specific measures – and scale the use of AI along your entire process chain in a targeted manner.
Concrete, comprehensible, future-proof: Together, we define customised guidelines for the safe and sensible use of AI. With clear rules of use and a suitable toolset, your team is always in the driving seat.
