Corporate Identity: Pinakothek der Moderne

The challenge

In purely spatial terms, the four museums are already under one roof. However, there is no common identity to present the four individual museums to the outside world as a whole, while still reflecting the individual museums and their disciplines in the modern era.

Goal

Positioning and perception of the Pinakothek der Moderne as a modern and lively museum, which as a whole creates a holistic, diverse, interdisciplinary and contemporary museum experience for the visitor – both on site and digitally.

Order

We want to reflect our identity as one house, four museums in a new corporate identity and create an online presence that extends the visitor’s museum experience into the digital space. We want to stage the interdisciplinary idea digitally and surprise visitors with virtual content.

Solution

schalk&friends has given the Pinakothek der Moderne a consistent and systematic appearance as a whole, giving it an independent face and a uniform voice in the perception as a house of modern art in the international environment. This was implemented through a new corporate identity, a new independent website, print campaigns, merchandise articles and impressive moving image content.

Success

The Süddeutsche Zeitung quotes the new brand and web presence of the Pinakothek der Moderne as “It’s about time. No other four-division museum has ever shone so brightly under a bushel”. schalk&friends has given the Pinakothek der Moderne a strong perception as a national and international museum of modern art and we were able to satisfy the interests and needs of the four museums and directors equally.

CLICK HERE FOR THE PINAKOTHEK DER MODERNE

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