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München Ticket

Web technology and AI

Services

  • Content Management System
  • Product Information Management
  • Requirements workshop
  • Technology consulting
What you will learn in this case: How München Ticket is redefining access to event experiences with a radical modernization offensive. What happens when the courage to innovate meets AI. Why a web platform with cutting-edge technology is the key to top performance.
Webdesign Screens, die verschiedene Event-Kategorien des München Ticket Portals präsentieren.
The challenge

Fast, efficient and high-performance. Even with a lot of traffic

The platform has to perform – even if demand goes through the roof

The aim of the comprehensive website relaunch was to put online ticketing on a sustainable footing. A fast, high-performance website was needed for day-to-day business, especially during the all-important pre-sales phase. And a backend that makes it easier for editors to create and maintain content. Real-time data needed to be made available for event updates, for example.

Smartphone-Bildschirm mit der Benutzeroberfläche der München Ticket Eventportal Startseite.
Approach

Scalable, self-learning, smart.

three cornerstones for maximum performance: state-of-the-art web technology, fully automated processes and an easy-to-maintain backend

The webshop’s interface connection to SAP Event Ticketing means that all data is brought together centrally. The Kirby headless CMS guarantees the intelligent linking of structured data and a high degree of design freedom at the same time. A cloud infrastructure with scalable components completes the agile software architecture. The automation of processes has drastically reduced the maintenance effort. A modern backend with optimized dashboards saves resources in daily business and at the same time strengthens communication goals.

Result

State of the art: Ticketvermarktung made in Munich.

Tailor-made and personalized search results at lightning speed, individualized suggestions and the ability to search and book anywhere and at any time – an AI-based search function and smart filters make it possible. The AI-based recommendation engine, which generates suitable event recommendations based on user behavior, makes it even more tailored. This guarantees the highest level of user experience and reduces bounce rates many times over. Top performance, individualized results and smart functions.

München Ticket

“A new website is more than just a new look – it’s about creating the best experience for our customers. Our relaunch was the start, and we are constantly developing the platform further.”

Maximilian Diersch, Chief Project Officer

Luftaufnahme des Olympiaparks als zentraler Veranstaltungsort in München.

Smartes UX Design

How München Ticket uses an intelligent UX strategy to optimize access to individually tailored event experiences. The role played by collaborative partnerships and an intensive learning phase. Why a clean analysis is the key to top user experiences.

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