Find what fits faster! The perfect event with a sophisticated UX
Versatile requirements, one platform: relevant and tailored content for a wide range of needs.
The biggest UX and design challenge was to develop an intuitive structure for the multitude of categories and subcategories that is both user-friendly and SEO-performant. A central focus was on analyzing different user intentions – from targeted search to inspirational browsing – and integrating them seamlessly into the portal. Optimizing the search and filter functions was particularly important: The platform needed to deliver individually relevant content with minimal click effort and guide users quickly to the right event.
Understand, test, optimize – the path to perfect UX
Smart UX design does not happen by chance. It requires a strategy and an iterative process.
The path to the optimal user experience began with intensive learning. This meant close collaboration, in-depth analysis – and above all: workshops, workshops, workshops! This gave us a solid foundation. During development, the particular focus was then on target groups and detailed personas. A comprehensive benchmark analysis helped to identify best practices, while targeted UI/UX tests with a panel validated our assumptions – and gave us the flexibility to make adjustments where they were really needed. The project was truly a project of the heart! Of course, it helped that the entire Munich team are regular customers, including some heavy users.
