Corporate design & new website for Comood

The challenge

The brand for modern renting

Comood: Experienced real estate experts, high-quality rental properties, top locations. But above all, Comood is the new way of renting and living. An optimally coordinated corporate design with a professional look is intended to inspire confidence in prospective tenants and tenants, sharpen the brand and convey a feeling of home. The young company’s website is created on this basis. It must convey important information about the digital way of working and the Comood app – and should also serve as an interface to the EverReal real estate platform.

Goal

Timeless high quality. Contemporary and uncomplicated.

Even the best website misses its target if it cannot be found. In order to be noticed by search engines such as Google & Co, Comood should therefore be given a solid basis for productive SEO development. In addition to technical and content optimization, this also includes an inviting, user-friendly design that works for the company’s diverse target group. In combination with strong branding that conveys professionalism and a contemporary look that brings the modern business model to life, the website will become Comood’s digital home.

Order

Creating identity: corporate design

The complete brand package, please! The coherent, well-rounded result of the Comood branding is no coincidence: a comprehensive brand concept was first created for the CI and web presence, including a brand workshop and positioning. Based on the strategic findings, the corporate design, UI kit and brand language were then developed in close collaboration with the respective trades. The well thought-out website is based on a predefined structure, which also forms the basis for the design implementation and programming (including EverReal interface).

Solution

Don't call it property management

In addition to a strong recognition value, the new corporate design conveys trustworthy seriousness, modernity and approachability. The interface to the EverReal real estate platform fits seamlessly into the intuitive web concept. The harmony of design, UX and brand language (in German and English) reflects the professionalism of the experienced real estate professionals, while the overall impression is friendly, modern and inviting. Impressions that at first glance one would not associate with a classic property management company – but certainly with Comood.

Success

Where living becomes living

“Comood.de shines in new splendor”: sometimes we get emails that make us smile too. We are delighted that the Comood brand meets all the requirements, both for our customers and for their diverse target group. And we are even more pleased that we can continue to look after Comood’s new flagship – the website of a real estate management company that we will be hearing a lot more about.