How can growth be achieved with high complexity?
Continuous growth means constant change – and Brainlab wants to be able to react to this in an agile manner.
Brainlab is expanding rapidly and has acquired a large number of companies in the last year that now have a fixed place in the Brainlab brand universe – as sub-brands. As a result, the multibrand group’s marketing efforts are multiplying, requiring even more time, personnel and commitment.* Jakob Barth-Christner, Head of Digital Marketing & Channels, would prefer to use these resources differently. He would like to automate repetitive control tasks and reduce sources of error so that his team has more time to be creative, think innovatively and achieve great things.
“We need a future-proof solution with which we can realize websites, designs and content in an agile way.”
Jakob Barth-Christner, Head of Digital Marketing & Channels
Work more efficiently, flexibly and agilely – with a Kirby headless CMS
A headless solution based on Kirby offers agile websites, agile design and agile content.
A complex problem needs a clever solution: that’s why the backend (body) and frontend (head) of the new CMS can now be edited separately. The whole thing is called the “headless approach” and has the advantage that a single content maintenance can serve as a content basis for different platforms and end devices. There are also pre-configured page teasers and flexible modules. Lists of current events and press releases are automatically generated using a sophisticated taxonomy, and content can be filtered and personalized as required.
Innovative design, creative storytelling
The powerful, future-proof system takes the pressure off the marketing team and impresses users.
Ten times more effective, 80% faster and 100% worthy of an industry-wide innovation driver: the cleverly integrated headless solution makes Brainlab a pioneer in marketing today – and ready for whatever comes next. From generative AI to personalized content and the latest marketing apps. This enables efficient processes, creative storytelling and demonstrable impact.
